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Super Bowl XLII 2008 Creative Log
Sunday, February 3, 2008
 

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Record-Setting Level of Ad Time
Super Bowl XLII featured a record-setting amount of network commercial time. Between the opening kickoff and the final gun, Fox aired 45:10 mm:ss of advertising messages. This includes paying sponsors, messages from the NFL and promotional plugs from Fox for its own programming. The previous high of 44:15 mm:ss occurred in the 2006 game. The past three games now occupy the top three spots in terms of Super Bowl ad clutter.

Network Ad Time (mm:ss)
In The Super Bowl Game
Year Total Ad Time Brand Ads Network Promos
2008 45:10:00 36:35:00 8:35
2007 43:05:00 33:30:00 9:35
2006 44:15:00 36:55:00 7:20
2005 40:15:00 35:20:00 4:55
2004 41:55:00 34:00:00 7:55
Source: TNS Media Intelligence

Category Wars: Battles of The Brands
Once again, Anheuser-Busch was the exclusive beer advertiser in the Super Bowl. While that’s not surprising, it sharply contrasts with the message clutter from movie studios and non-alcoholic beverage brands.

Eight different motion pictures were advertised in the game, the largest number of competing messages from any single category. This is consistent with recent years.

The noteworthy development was the surge in advertising from non-alcoholic beverages. Six different brands aired spots in the game, an all-time high for this segment. Besides the familiar presence of Pepsi and Coke sodas, there were competing messages for energy drinks (Gatorade; Amp) and flavored waters (SoBe Life; Glaceau Vitamin Water).

# Of Unique Brands With In-Game Spots

Category 2008 2007 2006 2005 2004
Motion Pictures 8 4 9 10 9
Non-Alcoholic Beverages 6 4 2 1 3
Source: TNS Media Intelligence

Number of First-Time Advertisers Slips
The lineup of marketers in the Super Bowl game included just five first-time advertisers. That’s the lowest rate since 2004. Two of these companies (Hershey; Schering-Plough) had previously appeared in the pre-game show and the other three (Bridgestone; Cars.com; Under Armour) were completely new to the extravaganza.

# Of First-Time Super Bowl Advertisers
2008 2007 2006 2005 2004
5 7 8 9 5
Source: TNS Media Intelligence
 
FOX-TV Network Commercial Listing
TNS Media Intelligence
Super Bowl XLII
Sunday, February 3, 2008		 See footnotes for explanation of these statistics
Airtime Type Position Length Parent Brand Product Program Title Creative Link % HH Rating CVI Tuneaway
2:13:58PM Brand 1 30 Yum Brands Inc Taco Bell Restaurant   Super Bowl XLII Pre 1 Nines Don't Want To Be Called Cute 2.87 81 4.44
2:14:28PM Brand 2 30 Mastercard Intl Inc Mastercard Credit Card Super Bowl XLII Pre 1 P. Manning: Nothing To Look Forward To 2.86 81 1.74
2:16:05PM Brand 1 30 State Farm Mutual Auto Ins Co State Farm Various Insurance Super Bowl XLII Pre 1 Salute To Great Protection 2.90 82 3.63
2:24:19PM Brand 1 30 Sprint Nextel Corp Sprint PCS Wireless Service Super Bowl XLII Pre 1 Hurried Can Do Business In An Instant 3.39 96 4.15
2:24:49PM Brand 2 30 Toyota Motor Corp Toyota Trucks Sequoia Super Bowl XLII Pre 1 People Play In Inflatable Balls 3.33 94 1.93
2:30:34PM Brand 1 30 Pepsico Inc Doritos Tortilla Chips Super Bowl XLII Pre 1 See Who Wins Crash The Superbowl 3.81 108 3.31
2:31:04PM Brand 2 30 Sprint Nextel Corp Sprint PCS Wireless Service Super Bowl XLII Pre 1 Bring Cities To Life 3.77 107 2.67
2:31:34PM Promo 3 10 FOX Broadcasting Co FOX-Daytona 500   Super Bowl XLII Pre 1 FOX: Daytona 500 Promo 3.76 107 0.65
2:42:17PM Brand 1 30 Nissan Motor Co Ltd Nissan Trucks Murano Super Bowl XLII Pre 1 Car Parts Appear In Woman's Driveway 4.22 120 2.91
2:42:47PM Brand 2 30 Boehringer Ingelheim GMBH Zantac 150 Maxium Strength Heartburn Tablet Super Bowl XLII Pre 1 Hand Uses Pill To Start Man's Life 4.15 118 1.83
2:43:17PM Brand 3 30 National Football League Prop Inc NFLRush.com Online Super Bowl XLII Pre 1 R. Bush: Encourages Kids To Play 4.18 118 1.06
2:49:05PM Brand 1 15 Adidas AG Reebok.com Online Super Bowl XLII Pre 1 Perfectville Will Be Changed Forever 4.57 129 1.33
2:49:20PM Brand 2 30 McDonalds Corp McDonalds Restaurant   Super Bowl XLII Pre 1 Office Workers Discuss Value of Dollar 4.44 126 2.61
2:49:50PM Brand 3 30 Anglo American Plc De Beers Diamonds Super Bowl XLII Pre 1 Man Slips Necklace Into Wife's Hand 4.38 124 1.49
2:50:20:PM Brand 4 15 Adidas AG Reebok.com Online Super Bowl XLII Pre 1 Perfectville Will Be Changed Forever 4.38 124 0.61
2:54:27PM Promo 1 10 FOX Broadcasting Co FOX-NFL Pro Bowl Game   Super Bowl XLII Pre 1 FOX: NFL Pro Bowl Promo 4.83 137 0.74
3:00:15PM Brand 1 30 Pepsico Inc Amp Energy Beverage Super Bowl XLII Pre 2 D: Earnhardt Jr: Carries Camel In Race 4.98 86 3.78
3:00:45PM Brand 2 30 Sprint Nextel Corp Sprint PCS Wireless Service Super Bowl XLII Pre 2 Hurried Can Do Business In An Instant 4.91 85 2.14
3:01:15PM Brand 3 30 Toyota Motor Corp Toyota Trucks Tundra Super Bowl XLII Pre 2 Truckers Asked For a Heck of a Truck 4.91 85 1.43
3:01:45PM Promo 4 30 FOX Broadcasting Co FOX-Moment of Truth   Super Bowl XLII Pre 2 FOX: Moment of Truth Promo 4.98 86 0.96
3:07:38PM Brand 1 30 Hewlett-Packard Co HP Pavilion Slimline Computer Pdts Super Bowl XLII Pre 2 S. Williams: Inspiration From Her Life 5.20 90 2.53
3:08:08PM Promo 2 15 FOX Broadcasting Co FX-Dirt   Super Bowl XLII Pre 2 FOX: FX Dirt Promo 5.15 89 1.01
3:13:25PM Brand 1 30 Pepsico Inc Amp Energy Beverage Super Bowl XLII Pre 2 Bikers Create Power For Broadcast 5.28 92 2.23
3:13:55PM Brand 2 30 State Farm Mutual Auto Ins Co State Farm Various Insurance Super Bowl XLII Pre 2 Salute To Great Protection 5.23 91 1.35
3:14:25PM Brand 3 30 Yum Brands Inc Taco Bell Restaurant   Super Bowl XLII Pre 2 Nines Don't Want To Be Called Cute 5.21 90 1.21
3:14:55PM Promo 4 10 FOX Broadcasting Co FOX-Bridgestone Halftime Show   Super Bowl XLII Pre 2 FOX: Bridgestone Halftime Promo 5.21 90 0.36
3:16:08PM Brand 1 30 Pepsico Inc Amp Energy Beverage Super Bowl XLII Pre 2 Bikers Create Power For Broadcast 5.23 91 1.95
3:16:38PM Promo 2 15 FOX Broadcasting Co FOX-Simpsons   Super Bowl XLII Pre 2 FOX: Simpsons Promo 5.20 90 0.55
3:16:54PM Promo 3 30 FOX Broadcasting Co FOX-Prison Break/Terminator-Chronicles   Super Bowl XLII Pre 2 FOX: Prison Break/Terminator Promos 5.22 90 0.95
3:24:46PM Brand 1 30 General Motors Corp Chevrolet Trucks Silverado Super Bowl XLII Pre 2 Man Calls Truck a Vegetarian 5.64 98 3.00
3:25:16PM Brand 2 30 Pepsico Inc Doritos Tortilla Chips Super Bowl XLII Pre 2 See Who Wins Crash The Superbowl 5.60 97 1.07
3:25:46PM Brand 3 30 Compagnie Generale Des Michelin Michelin Auto Tires Super Bowl XLII Pre 2 Michelin Man Inspects Tires By Hand 5.62 97 1.37
3:26:16PM Brand 4 30 GE General Electric Co Universal Welcome Home Roscoe Jenkins Movie Super Bowl XLII Pre 2 This Fri Going Back Home Is Never Easy 5.66 98 0.99
3:26:46PM Brand 5 30 National Football League Prop Inc NFLShop.com Online Super Bowl XLII Pre 2 Football Players Deliver Gear 5.70 99 1.06
3:27:16PM Promo 6 10 FOX Broadcasting Co FOX-Are You Smarter Than a 5th Grader?   Super Bowl XLII Pre 2 FOX: Are You Smarter/5th Grader Promo 5.74 99 0.41
3:34:09PM Brand 1 30 Pepsico Inc Amp Energy Beverage Super Bowl XLII Pre 2 D: Earnhardt Jr: Carries Camel In Race 5.89 102 2.29
3:34:39PM Brand 2 30 Yum Brands Inc Taco Bell Restaurant   Super Bowl XLII Pre 2 Nines Don't Want To Be Called Cute 5.82 101 1.26
3:35:09PM Brand 3 30 Apollo Group University of Phoenix   Super Bowl XLII Pre 2 How You Live Today & Where You're Going 5.79 100 0.99
3:35:39PM Brand 4 30 Sony Corp Sony Pictures 88 Minutes Movie Super Bowl XLII Pre 2 88 Minutes Rated R in Theaters...Spring 5.80 101 0.61
3:36:09PM Brand 5 30 Combe Inc Just For Men Gel for Moustache Beard & Sideburn Super Bowl XLII Pre 2 E. Smith: Running Back Rest Home 5.86 102 0.59
3:36:39PM Promo 6 20 FOX Broadcasting Co FOX-American Idol   Super Bowl XLII Pre 2 FOX: American Idol Promo 5.94 103 0.47
3:43:00PM Promo 1 10 FOX Broadcasting Co FOX-Daytona 500   Super Bowl XLII Pre 2 FOX: Daytona 500 Promo 6.29 109 0.93
3:56:40PM Brand 1 30 State Farm Mutual Auto Ins Co State Farm Auto Insurance Super Bowl XLII Pre 2 Cardinals Play Short Seahawks 6.87 119 2.60
3:57:10PM Brand 2 30 General Motors Corp Chevrolet Trucks Tahoe Hybrid Super Bowl XLII Pre 2 SUV is Green Car of the Year 6.78 117 1.21
3:57:40PM Brand 3 30 JPMorgan Chase & Co Chase Bank Credit Card Super Bowl XLII Pre 2 Man Shops For Big Screen TV 6.76 117 1.27
3:58:15PM Brand 4 15 United Parcel Service/America Inc UPS United Parcel Service Domestic & Intl Super Bowl XLII Pre 2 Bowl of Chips Turns to Stadium 6.77 117 0.42
4:09:35PM Brand 1 60 Pepsico Inc Pepsico Inc CP Super Bowl XLII Pre 3 Deaf Men Honk To Find Bob's House 7.29 90 3.48
4:12:19PM Brand 1 15 Declaration of Independence Inc Declare Yourself Org   Super Bowl XLII Pre 3 M. Bulgar: Be A Player & Vote 7.23 89 0.34
4:17:36PM Brand 1 30 State Farm Mutual Auto Ins Co State Farm Various Insurance Super Bowl XLII Pre 3 Salute To Great Protection 7.62 94 2.38
4:18:06PM Brand 2 30 Nissan Motor Co Ltd Nissan Trucks Murano Super Bowl XLII Pre 3 Car Parts Appear In Woman's Driveway 7.52 93 1.34
4:18:36PM Brand 3 30 Hewlett-Packard Co HP Workstation Super Bowl XLII Pre 3 P. Teutul Sr: Ideas Become Great Rides 7.48 93 0.97
4:19:06PM Brand 4 30 Kraft Foods Inc Nabisco Double Stuf Oreos Super Bowl XLII Pre 3 P. Manning & E. Manning: Join DSRL 7.51 93 0.67
4:19:36PM Promo 5 40 FOX Broadcasting Co FOX-American Idol   Super Bowl XLII Pre 3 FOX: American Idol Promo 7.58 94 0.67
4:27:03PM Brand 1 30 InfoUSA Inc SalesGenie.com Online Super Bowl XLII Pre 3 Sales Genie Parachutes Out Of Plane 8.10 100 3.85
4:27:33PM Brand 2 30 Yum Brands Inc Pizza Hut Restaurant   Super Bowl XLII Pre 3 Crust is Indescribably Crunchy & Cheesy 7.92 98 1.28
4:28:03PM Promo 3 20 FOX Broadcasting Co FOX-Family Guy   Super Bowl XLII Pre 3 FOX: Family Guy Promo 7.93 98 0.45
4:40:15PM Brand 1 30 General Motors Corp Chevrolet Auto & Truck Division CP Super Bowl XLII Pre 3 Man Notes Fuel Cell Engine Emits H20 8.63 107 3.34
4:40:45PM Brand 2 30 State Farm Mutual Auto Ins Co State Farm Auto Insurance Super Bowl XLII Pre 3 Cardinals Play Short Seahawks 8.48 105 1.22
4:41:15PM Brand 3 30 Yum Brands Inc Taco Bell Restaurant   Super Bowl XLII Pre 3 Nines Don't Want To Be Called Cute 8.43 104 0.94
4:41:45PM Brand 4 30 Apollo Group University of Phoenix   Super Bowl XLII Pre 3 University Understands Your Needs 8.44 104 0.94
4:42:15PM Brand 5 30 InfoUSA Inc SalesGenie.com Online Super Bowl XLII Pre 3 Sales Genie Parachutes Out Of Plane 8.43 104 0.91
4:42:45PM Brand 6 30 National Football League Prop Inc NFL National Football League   Super Bowl XLII Pre 3 M. Hasselbeck: Brett Favre's Autograph 8.51 105 0.70
4:45:36PM Brand 1 60 JPMorgan Chase & Co Chase Bank Consumer Services Super Bowl XLII Pre 3 Man Is Secret Agent Man 8.60 107 3.37
4:46:36PM Brand 2 30 InfoUSA Inc SalesGenie.com Online Super Bowl XLII Pre 3 Sales Genie Parachutes Out Of Plane 8.53 106 1.30
4:47:06PM Brand 3 30 General Motors Corp Chevrolet Auto & Truck Division CP Super Bowl XLII Pre 3 Children Hear The Sound of the Future 8.53 106 0.86
4:47:36PM Brand 4 30 State Farm Mutual Auto Ins Co State Farm Various Insurance Super Bowl XLII Pre 3 Salute To Great Protection 8.57 106 0.69
4:48:06PM Promo 5 20 FOX Broadcasting Co FOX-Unhitched   Super Bowl XLII Pre 3 FOX: Unhitched Promo 8.62 107 0.46
4:48:26PM Promo 6 10 FOX Broadcasting Co FOX-Bridgestone Halftime Show   Super Bowl XLII Pre 3 FOX: Bridgestone Halftime Promo 8.64 107 0.34
4:55:41PM Promo 1 10 FOX Broadcasting Co FOX-NFL Pro Bowl Game   Super Bowl XLII Pre 3 FOX: NFL Pro Bowl Promo 9.31 115 0.70
5:07:30PM Brand 1 30 General Motors Corp Chevrolet Trucks Tahoe Hybrid Super Bowl XLII Pre 4 Children Dress in Boxes Shaped Like Cars 10.96 86 3.90
5:08:00PM Brand 2 30 Carnival Corp & Plc Carnival Cruise Lines Cruises Super Bowl XLII Pre 4 Discover There's No Age Limit On Fun 10.72 84 1.50
5:08:30PM Brand 3 30 Yum Brands Inc Pizza Hut Restaurant   Super Bowl XLII Pre 4 Crust is Indescribably Crunchy & Cheesy 10.69 84 0.89
5:09:00PM Brand 4 30 Visa USA Inc Visa Check Card Super Bowl XLII Pre 4 Couple Rushes To Get Snacks At Movie 10.73 84 0.64
5:09:30PM Promo 5 30 FOX Broadcasting Co FOX-Prison Break/Terminator-Chronicles   Super Bowl XLII Pre 4 FOX: Prison Break/Terminator Promos 10.78 85 0.82
5:10:00PM Promo 6 30 FOX Broadcasting Co FOX-Bridgestone Halftime Show   Super Bowl XLII Pre 4 FOX: Bridgestone Halftime Promo 10.87 85 0.62
5:18:38PM Brand 1 30 State Farm Mutual Auto Ins Co State Farm Auto Insurance Super Bowl XLII Pre 4 Cardinals Play Short Seahawks 11.62 91 1.88
5:19:08PM Brand 2 30 Procter & Gamble Co Prilosec OTC Heartburn Control Super Bowl XLII Pre 4 B. Favre's Greatest Victory 11.53 91 0.86
5:19:38PM Promo 3 10 FOX Broadcasting Co FOX-Daytona 500   Super Bowl XLII Pre 4 FOX: Daytona 500 Promo 11.50 90 0.26
5:19:48PM Promo 4 10 FOX Broadcasting Co FOX-New Amsterdam   Super Bowl XLII Pre 4 FOX: New Amsterdam Promo 11.49 90 0.28
5:19:58PM Promo 5 30 FOX Broadcasting Co FOX-American Idol   Super Bowl XLII Pre 4 FOX: American Idol Promo 11.51 90 0.74
5:22:15PM Brand 1 60 General Motors Corp Chevrolet Auto & Truck Division CP Super Bowl XLII Pre 4 People Note What They Want In Their Cars 11.66 92 2.51
5:23:15PM Brand 2 15 Vivendi Universal SA American Gangster Video Super Bowl XLII Pre 4 Coming To DVD…Feb 19th 11.67 92 0.34
5:23:30PM Brand 3 30 State Farm Mutual Auto Ins Co State Farm Various Insurance Super Bowl XLII Pre 4 Salute To Great Protection 11.71 92 0.73
5:24:00PM Brand 4 30 US Government US Air Force   Super Bowl XLII Pre 4 T. Bollinger Notes Expensive Aircraft 11.76 92 0.67
5:24:30PM Brand 5 30 Verizon Communications Inc Verizon Wireless Service Super Bowl XLII Pre 4 Family Makes Red Hot Deals Days Float 11.78 93 0.84
5:31:39PM Brand 1 30 Dell Inc Dell XPS Computer Pdts DR Super Bowl XLII Pre 4 Wrecking Balls Smash Computer Systems 12.71 100 2.78
5:32:09PM Brand 2 30 General Motors Corp Chevrolet Trucks Tahoe Hybrid Super Bowl XLII Pre 4 SUV is Green Car of the Year 12.56 99 0.87
5:32:39PM Promo 3 30 FOX Broadcasting Co FOX-House   Super Bowl XLII Pre 4 FOX: House Promo 12.56 99 0.57
5:41:46PM Brand 1 30 Sprint Nextel Corp Sprint PCS Wireless Service Super Bowl XLII Pre 4 Bring Cities To Life 13.62 107 2.28
5:42:16PM Brand 2 30 DirecTV Group Inc DirecTV Satellite System Super Bowl XLII Pre 4 B. Knowles: Upgrade to the Best Channels 13.53 106 0.83
5:42:46PM Brand 3 30 Time Warner Inc Warner Bros Fools Gold Movie Super Bowl XLII Pre 4 This Valentine's Day Share the Romance 13.56 107 0.70
5:43:16PM Brand 4 30 Ford Motor Co Ford Trucks F-Series Super Bowl XLII Pre 4 Pickup Hauls Away With 30,000 Tons 13.59 107 0.80
5:43:46PM Brand 5 30 Recreation Vehicle Industry Assn Go RVing   Super Bowl XLII Pre 4 Child Brings Sights Back From RV Trip 13.67 107 0.54
5:44:16PM Promo 6 20 FOX Broadcasting Co FOX-Moment of Truth   Super Bowl XLII Pre 4 FOX: Moment of Truth Promo 13.73 108 0.41
5:48:43PM Brand 1 30 GE General Electric Co Universal Welcome Home Roscoe Jenkins Movie Super Bowl XLII Pre 4 This Fri Going Back Home Is Never Easy 14.65 115 2.46
5:49:13PM Brand 2 30 General Motors Corp Cadillac Trucks Escalade Super Bowl XLII Pre 4 Man Would Live In SUV 14.48 114 1.42
5:49:43PM Brand 3 30 Dell Inc Dell XPS Computer Pdts DR Super Bowl XLII Pre 4 Wrecking Balls Smash Computer Systems 14.46 114 0.87
5:50:13PM Brand 4 30 Schering-Plough Corp Claritin-D Allergy Remedy Super Bowl XLII Pre 4 People Say Their Choice Is Clear 14.55 114 0.77
5:50:43PM Brand 5 30 JPMorgan Chase & Co Chase Bank Consumer Services Super Bowl XLII Pre 4 Woman Gets Alert While Rock Climbing 14.69 115 0.64
5:51:35PM Brand 1 15 Declaration of Independence Inc Declare Yourself Org   Super Bowl XLII Pre 4 S. Alexander: Having a Say Is Important 14.97 118 0.31
6:00:39PM Promo 1 10 FOX Broadcasting Co FOX-Daytona 500   Super Bowl XLII Pre 4 FOX: Daytona 500 Promo 19.47 153 0.51
6:06:19PM Brand 1 30 Ford Motor Co Ford Autos Focus Ford Pre Kick Show Man Gets Bad Deal On Roadtrip Costs 21.08 90 2.73
6:06:49PM Brand 2 30 Verizon Communications Inc Verizon Wireless Service Ford Pre Kick Show Touch Phones Fall Like Dominos 21.01 89 0.98
6:07:19PM Brand 3 30 Overstock.com Inc Overstock.com Store Online Ford Pre Kick Show People Ensure Package's Delivery 21.28 91 0.74
6:07:49PM Brand 4 30 Apple Computer Inc Apple MacBook Air Portable Computer Ford Pre Kick Show Laptop Is World's Thinnest Notebook 21.50 92 0.73
6:08:19PM Promo 5 25 FOX Broadcasting Co FOX-American Idol   Ford Pre Kick Show FOX: American Idol Promo 21.71 92 0.38
6:14:14PM Brand 1 30 Sony Corp Sony Vantage Point Movie Ford Pre Kick Show 8 Strangers 8 Points of View 23.80 101 2.74
6:14:44PM Brand 2 30 McDonalds Corp McDonald Corp CP Ford Pre Kick Show The Promise of a Brighter Future 23.46 100 1.19
6:15:14PM Brand 3 30 Sprint Nextel Corp Sprint PCS Wireless Service Ford Pre Kick Show Hurried Can Do Business In An Instant 23.48 100 0.64
6:15:44PM Brand 4 30 Microsoft Corp Sync Voice Activated Vehicle Communicator Ford Pre Kick Show Doctor Tries To Administer Anesthetic 23.66 101 0.47
6:16:14PM Promo 5 30 FOX Broadcasting Co FOX-Terminator The Sarah Connor Chronicles   Ford Pre Kick Show FOX: Terminator-Chronicles Promo 23.80 101 0.62
6:16:44PM Promo 6 15 FOX Broadcasting Co FOX-House   Ford Pre Kick Show FOX: House Promo 23.96 102 0.28
6:17:00PM Brand 7 30 National Football League Prop Inc NFL National Football League   Ford Pre Kick Show M. Hasselbeck: Brett Favre's Autograph 24.10 103 0.61
6:20:52PM Brand 1 30 National Amusements Inc Paramount Drillbit Taylor Movie Ford Pre Kick Show Meet The Guy With All The Answers 25.23 107 2.44
6:21:22PM Brand 2 30 JPMorgan Chase & Co Chase Bank Consumer Services Ford Pre Kick Show Man is Secret Agent Man 24.90 106 1.35
6:21:52PM Brand 3 30 AT&T Inc AT&T Wireless Service Ford Pre Kick Show Father Sends Daughter Pictures Of Monkey 24.79 106 0.74
6:22:22PM Brand 4 30 Dell Inc Dell XPS Computer Pdts DR Ford Pre Kick Show Wrecking Balls Smash Computer Systems 24.85 106 0.69
6:22:52PM Promo 5 30 FOX Broadcasting Co FOX-Prison Break   Ford Pre Kick Show FOX: Prison Break Promo 25.01 106 0.47
6:23:23PM Promo 6 10 FOX Broadcasting Co FOX-NFL Pro Bowl Game   Ford Pre Kick Show FOX: NFL Pro Bowl Promo 25.20 107 0.15
6:26:47PM Promo 1 30 FOX Broadcasting Co FOX-House   Ford Pre Kick Show FOX: House Promo 25.87 110 2.95
6:29:29PM Brand 1 30 Ford Motor Co Ford Trucks F-Series Ford Pre Kick Show M. Rowe: Truck Is Swung By Tow Hooks 26.25 112 1.64
6:35:48PM Brand 1 30 Anheuser-Busch Cos Inc Bud Light Beer First Quarter Beer Comes With Fire-Breathing Abilities 27.10 96 2.54
6:36:18PM Brand 2 60 Volkswagen AG Audi Autos R8 First Quarter Man Awakes With Car Parts In Bed 27.02 95 0.59
6:45:07PM Brand 1 60 Pepsico Inc Diet Pepsi Max Soft Drink First Quarter People & Celebs Nod Off During Activities 28.15 99 2.14
6:46:07PM Brand 2 30 InfoUSA Inc SalesGenie.com Online First Quarter Ramesh Doubles Sales To Save Job 28.07 99 0.64
6:46:37PM Promo 3 20 FOX Broadcasting Co FOX-Terminator The Sarah Connor Chronicles   First Quarter FOX: Terminator-Chronicles Promo 28.02 99 0.31
6:48:03PM Brand 1 30 Anheuser-Busch Cos Inc Bud Light Beer First Quarter Men Smuggle Beer In Wine & Cheese 28.21 100 0.88
6:48:33PM Brand 2 60 Under Armour Athletic Apparel Under Armour Sneakers Men & Women First Quarter Athletes Gather At Rally 28.26 100 0.64
6:49:33PM Promo 3 20 FOX Broadcasting Co FOX-House   First Quarter FOX: House Promo 28.42 100 0.23
6:58:48PM Brand 1 30 Bridgestone Corp Bridgestone Auto Tires First Quarter Woodland Animals & Woman Scream 28.99 102 1.65
6:59:18PM Brand 2 60 Pepsico Inc Doritos Emerging Artists   First Quarter Contest Winner; K. Grannis 29.00 102 0.93
7:00:18PM Promo 3 10 FOX Broadcasting Co FOX-Unhitched   First Quarter FOX: Unhitched Promo 29.18 103 0.16
7:00:39PM Promo 1 30 FOX Broadcasting Co FOX-American Idol   First Quarter FOX: American Idol Promo 28.95 102 1.33
7:02:40PM Brand 1 30 GE General Electric Co Universal Wanted Movie First Quarter On June 27th Choose Your Destiny 29.28 96 0.87
7:03:11PM Brand 2 30 Pepsico Inc Gatorade G2 RTS Beverage Second Quarter D. Jeter: Talking About the Game 29.18 96 0.63
7:03:41PM Brand 3 30 Go Daddy Software Inc GoDaddy.com Online Second Quarter Doug Notes D. Patrick Exposure Ad Online 29.20 96 0.31
7:04:11PM Brand 4 30 Dell Inc Dell Various Computers Computer Pdts DR Second Quarter Man Is Treated Like Celebrity 29.24 96 0.39
7:05:24PM Brand 1 45 FedEx Corp FedEx Domestic & Intl Second Quarter Giant Carrier Pigeons Wreak Havoc 29.21 96 1.13
7:06:09PM Brand 2 30 Classified Ventures inc Cars.com Online Second Quarter Man Is Relieved To Avoid Plan B: Glondor 29.28 96 0.36
7:06:39PM Brand 3 30 Procter & Gamble Co Tide To Go Stain Remover Second Quarter Talking Stain Ruins Man's Interview 29.33 96 0.39
7:07:09PM Promo 4 10 FOX Broadcasting Co FOX-Bridgestone Halftime Show   Second Quarter FOX: Bridgestone Halftime Promo 29.35 96 0.17
7:13:30PM Brand 1 60 Anheuser-Busch Cos Inc Budweiser Beer Second Quarter Dalmatian Trains Hank For Next Year 29.85 98 1.87
7:14:30PM Brand 2 30 National Amusements Inc Paramount Iron Man Movie Second Quarter Heroes Aren't Born They're Built 29.81 98 0.56
7:15:00PM Promo 3 10 FOX Broadcasting Co FOX-Bridgestone Halftime Show   Second Quarter FOX: Bridgestone Halftime Promo 29.76 98 0.20
7:18:19PM Brand 1 30 Toyota Motor Corp Toyota Autos Corolla Second Quarter Man Is Locked In Car With Badgers 29.90 98 1.06
7:18:49PM Brand 2 30 GE General Electric Co Universal Leatherheads Movie Second Quarter In The Beginning The Rules Were Simple 29.87 98 0.39
7:19:19PM Brand 3 30 Garmin Ltd Garmin GPS Second Quarter Napoleon Drives Car Without Seeing Road 29.96 98 0.32
7:23:31PM Brand 1 30 Careerbuilder LLC Careerbuilder.com Online Second Quarter Woman' Heart Quits For Her 30.06 99 1.38
7:24:01PM Brand 2 60 Pepsico Inc SoBe Life Flavored Water Second Quarter Sobe Lizards Dance Thriller With Woman 30.13 99 0.33
7:25:01PM Brand 3 30 US Government Office Of National Drug Control   Second Quarter Drug Dealer Notes Kids Get High For Free 30.29 99 0.39
7:28:24PM Brand 1 60 General Motors Corp GMC Trucks Yukon Hybrid Second Quarter Animated Man Pushes Boulder Uphill 30.06 99 2.26
7:29:24PM Brand 2 30 Anheuser-Busch Cos Inc Bud Light Beer Second Quarter C. Mencia: Men Use Accents To Flirt 30.04 99 0.27
7:29:54PM Promo 3 20 FOX Broadcasting Co FOX-American Idol   Second Quarter FOX: American Idol Promo 30.21 99 0.25
7:37:43PM Brand 1 30 Walt Disney Co Walt Disney Chronicles Of Narnia Prince Caspian Movie Second Quarter Everything You Know Will Change Forever 30.22 99 1.16
7:38:13PM Brand 2 30 Kraft Foods Inc Planters Nuts Second Quarter Ugly Woman Attracts Men With Nut Scent 30.22 99 0.35
7:38:43PM Brand 3 60 Deutsche Telekom AG T-Mobile Wireless Service Second Quarter C. Barkley Talks Too Much To D. Wade 30.48 100 0.40
7:39:43PM Brand 4 10 National Football League Prop Inc NFL National Football League   Second Quarter T. Brady: Help Kids Stay Fit 30.60 100 0.26
7:40:45PM Brand 1 60 Pepsico Inc Pepsi Soft Drink Second Quarter J. Timberlake: Sipped Into Girl's Yard 30.62 101 1.24
7:41:44PM Brand 2 30 Pepsico Inc Doritos Tortilla Chips Second Quarter Giant Mouse Attacks Man For Chips 30.79 101 0.52
7:54:37PM Promo 1 30 FOX Broadcasting Co FOX-Daytona 500   Half Time Report FOX: Daytona 500 Promo 30.41 100 1.54
8:01:28PM Promo 1 10 FOX Broadcasting Co FOX-Daytona 500   Half Time Report FOX: Daytona 500 Promo 29.71 100 0.40
8:01:38PM Promo 2 30 FOX Broadcasting Co FOX-Prison Break/Terminator-Chronicles   Half Time Report FOX: Prison Break/Terminator-Promos 29.29 98 1.31
8:02:09PM Brand 3 30 National Football League Prop Inc NFL Network Cable TV Paid Promo Half Time Report Men Have Their Sports Facts Mixed Up 29.26 98 0.34
8:02:39PM Promo 4 30 FOX Broadcasting Co FOX-American Idol   Half Time Report FOX: American Idol Promo 29.41 99 0.29
8:03:09PM Promo 5 30 FOX Broadcasting Co FOX-New Amsterdam   Half Time Report FOX: New Amsterdam Promo 29.45 99 0.47
8:16:28PM Promo 1 10 FOX Broadcasting Co FOX-NFL Pro Bowl Game   Bridgestone Halftime Show FOX: NFL Pro Bowl Promo 29.55 100 0.77
8:18:44PM Promo 1 15 FOX Broadcasting Co FOX-King Of The Hill   Bridgestone Halftime Show FOX: King of the Hill Promo 29.21 99 0.20
8:18:59PM Promo 2 60 FOX Broadcasting Co FOX-Daytona 500   Bridgestone Halftime Show FOX: Daytona 500 Promo 29.32 99 0.98
8:22:23PM Brand 1 30 Boehringer Ingelheim GMBH Zantac 150 Maxium Strength Heartburn Cool Mint Tablet Bridgestone Halftime Show Hand Uses Pill To Start Woman's Life 29.48 100 2.15
8:23:59PM Brand 1 15 Time Warner Inc New Line Semi-Pro Movie Bridgestone Halftime Show If You Thought Tonight's Half Time Show 29.68 101 0.62
8:24:14PM Brand 2 15 Schering-Plough Corp Claritin Allergy Remedy Bridgestone Halftime Show C. Edwards: Be Careful & Read Label 29.57 100 0.52
8:30:55PM Brand 1 30 Classified Ventures Inc Cars.com Online Third Quarter TJ Thyne: Plan B: Witch Doctor 30.99 99 1.82
8:31:25PM Brand 2 30 InfoUSA Inc SalesGenie.com Online Third Quarter Panda Psychic Helps Ling-Ling's Business 30.75 98 0.63
8:31:55PM Brand 3 60 Coca-Cola Co Glaceau Vitamin Water Flavored Water Third Quarter S. O'Neal: Wins Horse Race By A Nose 30.80 98 0.66
8:32:55PM Promo 4 10 FOX Broadcasting Co FOX-Daytona 500   Third Quarter FOX: Daytona 500 Promo 30.93 98 0.31
8:34:32PM Brand 1 30 Anheuser-Busch Cos Inc Bud Light Beer Third Quarter Caveman Invents Wheel To Transport Beer 31.03 99 1.29
8:35:02PM Brand 2 30 Hershey Co Ice Breakers Ice Cubes Gum Third Quarter C. Electra: Bodyguards Hear The Word 31.01 99 0.29
8:35:32PM Brand 3 30 Bridgestone Corp Bridgestone Auto Tires Third Quarter Man Avoids A. Cooper & Not R. Simmons 31.01 99 0.53
8:36:02PM Brand 4 30 Careerbuilder LLC Careerbuilder.com Online Third Quarter Spider Eats Singing Firefly 30.96 98 0.69
8:36:32PM Promo 5 20 FOX Broadcasting Co FOX-Terminator The Sarah Connor Chronicles   Third Quarter FOX: Terminator-Chronicles Promo 30.93 98 0.36
8:43:34PM Brand 1 30 Hyundai Corp Hyundai Autos Genesis Third Quarter Luxury Car's Twist is Revealed 31.16 99 2.31
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