Academy Awards 2008 Creative Log

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Academy Awards 2009 Creative Log

Below are the pre-show programs appearing on ABC, and throughout the entire Oscars broadcast.

Click here to download the entire log in XLS format.

2009 Academy Awards Sunday, February 22, 2009 ABC-TV Network Commercial Listing									See footnotes for explanation of these statistics
Airtime	Type	Pos	Lgth	Parent	Brand	Product	Program Title	Creative Title	Rtg(%)	CVI	Tuneaway
07:13:46pm	Brand	1	30	Kohls Corp	Kohls	Kohls : General Apparel	Barbara Walters Oscar Sp	Women In Hair Salon Discuss Shopping
07:14:16pm	Brand	2	30	Darden Restaurants Inc	Red Lobster	Red Lobster Restaurant : Seafood Restaurant	Barbara Walters Oscar Sp	Eleven Entrees At Lobsterfest
07:14:46pm	Brand	3	30	Mutual Of Omaha Ins Co	Mutual Of Omaha	Mutual Of Omaha : Various Insurance & Financial Services	Barbara Walters Oscar Sp	Polly & Jane's Aha Moment
07:15:17pm	Brand	4	15	Time Warner Inc	Warner Bros Pictures	Hes Just Not That Into You : Movie	Barbara Walters Oscar Sp	Go See The Number One Date...Now Playing
07:15:32pm	Brand	5	30	Verizon Communications Inc	Verizon	Verizon : Wireless Service	Barbara Walters Oscar Sp	People Choose Who To Include In Network
07:16:02pm	Brand	6	30	Toyota Motor Corp	Toyota Venza	Toyota Venza : Asian Crossover Utility Vehicle	Barbara Walters Oscar Sp	Vehicle Takes You Down Many Paths
07:16:32pm	Brand	7	15	Unilever	Snuggle Creme	Snuggle Creme : Fabric Softener Liquid	Barbara Walters Oscar Sp	Woman Soaks In Tub Of Laundry
07:25:06pm	Brand	1	30	GE General Electric Co	Universal Pictures	Duplicity : Movie	Barbara Walters Oscar Sp	On March 20th Two Spies Have A Plan
07:25:36pm	Brand	2	30	Nissan Motor Co Ltd	Nissan	Nissan Full Line : Various Asian Autos & Trucks : Sales Event	Barbara Walters Oscar Sp	Delivers Exceptional Value & Financing
07:26:06pm	Brand	3	30	Kohls Corp	Kohls	Kohls : Childrens Apparel	Barbara Walters Oscar Sp	Women In Office Discuss Purchases
07:26:36pm	Promo	4	5	ABC TV Network	ABC-Good Morning America	ABC-Good Morning America : Promo	Barbara Walters Oscar Sp	ABC: Good Morning America Promo
07:32:03pm	Brand	1	30	Viacom Inc	Paramount Pictures	Soloist : Movie	Barbara Walters Oscar Sp	A Man Hiding From His Past…4/24
07:32:33pm	Brand	2	15	Kohls Corp	Kohls	Kohls : Womens Apparel	Barbara Walters Oscar Sp	Women Dance & Pose At Drive-In
07:32:49pm	Brand	3	15	Novartis AG	Theraflu Severe Cold & Cough	Theraflu Severe Cold & Cough : Cold Remedy Hot Liquid	Barbara Walters Oscar Sp	Ghost Man Gets Powerful Relief
07:33:04pm	Brand	4	30	Ford Motor Co	Ford Escape	Ford Escape : Domestic Crossover Utility Vehicle	Barbara Walters Oscar Sp	Car Owners Discuss Quality
07:33:34pm	Brand	5	30	Sprint Nextel Corp	Sprint PCS	Sprint PCS Wireless Service : Wireless Service	Barbara Walters Oscar Sp	Families Use Phone At Museum
07:34:04pm	Brand	6	15	Kohls Corp	Kohls	Kohls : Womens Apparel	Barbara Walters Oscar Sp	Women Dance & Pose At Drive-In
07:34:19pm	Brand	7	30	Ihop Corp	Applebees	Applebees Neighborhood Grill & Bar : Casual Dining Restaurant	Barbara Walters Oscar Sp	Two For $20 Menu
07:34:49pm	Promo	8	15	ABC TV Network	ABC-Brothers & Sisters	ABC-Brothers & Sisters : Promo	Barbara Walters Oscar Sp	ABC: Brothers & Sisters Promo
07:41:21pm	Promo	1	5	ABC TV Network	ABC-Jimmy Kimmel Live	ABC-Jimmy Kimmel Live : Promo	Barbara Walters Oscar Sp	ABC: Jimmy Kimmel Promo
07:41:26pm	Brand	2	30	Deutsche Telekom AG	T-Mobile	T-Mobile : Wireless Service	Barbara Walters Oscar Sp	Man Hates Commitment
07:41:56pm	Brand	3	15	Glaxosmithkline Plc	Aquafresh White Trays	Aquafresh White Trays Pro-Gentle : Tooth Whitening System	Barbara Walters Oscar Sp	Minimize Sensitivity While Whitening
07:42:11pm	Brand	4	15	News Corp	Australia	Australia : Video	Barbara Walters Oscar Sp	From The Director Of Romeo & Juliet…3/3
07:42:26pm	Brand	5	30	Mutual Of Omaha Ins Co	Mutual Of Omaha	Mutual Of Omaha : Various Insurance & Financial Services	Barbara Walters Oscar Sp	Wendy's Aha Moment
07:42:56pm	Brand	6	30	Kraft Foods Inc	Crystal Light	Crystal Light : Presweetened Fruit Drink Mix	Barbara Walters Oscar Sp	Women Dance & Transform Water
07:43:26pm	Promo	7	30	ABC TV Network	ABC-In The Motherhood	ABC-In The Motherhood : Promo	Barbara Walters Oscar Sp	ABC: In The Motherhood Promo
07:53:57pm	Brand	1	75	Bristol-Myers Squibb Co	Orencia	Orencia : Rheumatoid Arthritis Rx	Barbara Walters Oscar Sp	People Can Do Everyday Things
07:55:12pm	Brand	2	30	Kohls Corp	Kohls	Kohls : General Apparel	Barbara Walters Oscar Sp	Women In Hair Salon Discuss Shopping
07:55:42pm	Brand	3	15	Pay-Per-View Networks Inc	Pay-Per-View Cable TV	Pay-Per-View Cable TV	Barbara Walters Oscar Sp	Nights In Rodanthe Now On Demand
07:55:57pm	Promo	4	30	ABC TV Network	ABC-Dancing With The Stars	ABC-Dancing With The Stars : Promo	Barbara Walters Oscar Sp	ABC: Dancing With The Stars Promo
07:56:27pm	Promo	5	30	ABC TV Network	ABC-Castle	ABC-Castle : Promo	Barbara Walters Oscar Sp	ABC: Castle Promo
07:57:54pm	Promo	1	30	ABC TV Network	ABC-In The Motherhood	ABC-In The Motherhood : Promo	Barbara Walters Oscar Sp	ABC: In The Motherhood Promo
08:06:24pm	Brand	1	30	Mutual Of Omaha Ins Co	Mutual Of Omaha	Mutual Of Omaha : Various Insurance & Financial Services	Oscar’s Red Carpet	Ed's Aha Moment	10.732	91	6.50
08:06:54pm	Brand	2	30	Alberto-Culver Co	Tresemme 24 Hour Body	Tresemme 24 Hour Body : Hair Styling & Holding Products	Oscar’s Red Carpet	Hair Doesn't Fall Flat At Runway Show	10.484	89	2.39
08:07:24pm	Brand	3	15	General Mills Inc	Yoplait	Yoplait : Light Yogurt	Oscar’s Red Carpet	Woman Knits To Distract Her From Diet	10.551	89	0.71
08:07:40pm	Brand	4	30	Johnson & Johnson	Zyrtec	Zyrtec : Allergy Remedy	Oscar’s Red Carpet	People Pledge To Catch The Breeze	10.654	90	1.37
08:08:10pm	Brand	5	30	Procter & Gamble Co	Olay	Olay Professional Pro-X : Multi Beauty Aids	Oscar’s Red Carpet	Skin Looks As It Did When It Was Younger	10.709	91	1.50
08:08:40pm	Brand	6	15	McDonalds Corp	McDonalds	McDonalds Quarter Pounder With Cheese : Burger Product	Oscar’s Red Carpet	Cheese Makes The Burger	10.767	91	0.70
08:16:49pm	Brand	1	30	Summit Entertainment LP	Summit Entertainment Pictures	Knowing : Movie	Oscar’s Red Carpet	Fifty Years Ago A Message Was…3/20	12.145	103	4.96
08:17:22pm	Brand	2	30	Coca-Cola Co	Diet Coke	Diet Coke : Soft Drink	Oscar’s Red Carpet	H. Klum: Good Taste Makes A Statement	11.712	99	1.98
08:17:53pm	Brand	3	30	Schering-Plough Corp	Nasonex	Nasonex : Allergy Rx	Oscar’s Red Carpet	Bee Notes Relief From Allergy Symptoms	11.553	98	2.07
08:18:23pm	Brand	4	30	National Association Of Realtors	National Assn/Realtors	National Assn/Realtors	Oscar’s Red Carpet	Family Sits & Looks At House	11.525	98	1.07
08:18:53pm	Brand	5	30	Sprint Nextel Corp	Sprint PCS	Sprint PCS Wireless Service : Wireless Service	Oscar’s Red Carpet	Families Use Phone At Museum	11.573	98	1.01
08:50:19pm	Brand	1	60	Hyundai Corp	Hyundai	Hyundai : General Promotion - Asian Autos & Trucks	Academy Awards	J. Bridges: Become Anything You Want	15.888	73	8.89
08:51:19pm	Brand	2	30	Sprint Nextel Corp	Sprint PCS	Sprint PCS Wireless Service : Wireless Service	Academy Awards	Businessman Notes 3G Way Of Living	15.709	72	1.26
08:51:49pm	Brand	3	30	Coca-Cola Co	Diet Coke	Diet Coke : Soft Drink	Academy Awards	T. Coliccho: Keep It Simple	15.748	72	0.85
09:10:52pm	Brand	1	30	JC Penney Co Inc	JC Penney	JC Penney : Womens Apparel	Academy Awards	Women Tries On Dress & Steps Up Style	17.308	79	4.99
09:11:22pm	Brand	2	30	Hyundai Corp	Hyundai	Hyundai : General Promotion - Asian Autos & Trucks	Academy Awards	J. Bridges: Having Car Helps Find Job	16.812	77	1.46
09:11:52pm	Brand	3	60	American Express Co	American Express	American Express : Personal Credit Card	Academy Awards	Celebrities Discuss Success & Support	16.850	77	1.29
09:12:52pm	Brand	4	30	McDonalds Corp	McDonalds	McDonalds Happy Meal : Kids Meal	Academy Awards	Sad Soccer Team Is Cheered Up By Food	16.947	78	1.04
09:29:06pm	Brand	1	60	Coca-Cola Co	Coca-Cola Classic	Coca-Cola Classic : Soft Drink	Academy Awards	Thirsty Man Sees Coke Bottles Everywhere	18.147	83	8.59
09:30:06pm	Brand	2	30	Mastercard Intl Inc	MasterCard World Card	MasterCard World Card : Personal Credit Card	Academy Awards	Woman Purchases Parts Of A Perfect Day	18.045	83	1.23
09:30:37pm	Promo	3	15	ABC TV Network	ABC-Good Morning America	ABC-Good Morning America : Promo	Academy Awards	ABC: Good Morning America Promo	18.316	84	0.46
09:30:52pm	Promo	4	15	ABC TV Network	ABC-Dancing With The Stars	ABC-Dancing With The Stars : Promo	Academy Awards	ABC: Dancing With The Stars Promo	18.615	85	0.38
09:36:56pm	Brand	1	60	Mastercard Intl Inc	MasterCard	Mastercard : Debit Card & Personal Credit Card : MasterCard	Academy Awards	Badger Finds His Way Home	19.446	89	4.72
09:37:57pm	Brand	2	30	JC Penney Co Inc	JC Penney	JC Penney : Womens Apparel	Academy Awards	Women In Grass Step Up Style	19.332	89	1.40
09:40:04pm	Brand	1	30	Sprint Nextel Corp	Sprint PCS	Sprint PCS Wireless Service : Wireless Service	Academy Awards	Delivery People Confirm Boy's Location	19.750	91	4.71
09:40:34pm	Brand	2	30	Viacom Inc	Paramount Pictures	Soloist : Movie	Academy Awards	This Spring Experience The…4/24	19.376	89	0.95
09:48:50pm	Brand	1	30	Hyundai Corp	Hyundai Genesis	Hyundai Genesis : Asian Passenger Auto	Academy Awards	Car Drives To Music of Yo-Yo Ma	19.961	92	3.46
09:49:20pm	Brand	2	30	JC Penney Co Inc	JC Penney	JC Penney : Womens Apparel	Academy Awards	Women Dance With Balloons	19.624	90	1.14
09:49:50pm	Brand	3	30	Pepsico Inc	True North	True North : Nutty Snacks	Academy Awards	Teddy Discusses Penny Harvest	19.667	90	0.86
09:50:20pm	Brand	4	30	Coca-Cola Co	Coca-Cola Classic	Coca-Cola Classic : Soft Drink	Academy Awards	People Drink Soda & Recycle Bottles	19.873	91	0.66
09:50:50pm	Brand	5	30	Hyundai Corp	Hyundai Genesis	Hyundai Genesis : Asian Passenger Auto	Academy Awards	Car Drives To Music of Smashing Pumpkins	19.892	91	1.16
09:51:20pm	Promo	6	30	ABC TV Network	ABC-Castle	ABC-Castle : Promo	Academy Awards	ABC: Castle Promo	19.956	92	0.86
09:58:32pm	Brand	1	60	Walt Disney Co	Walt Disney Pictures	Proposal : Movie	Academy Awards	Margaret Has A Problem…6/12	21.388	98	5.63
09:59:32pm	Brand	2	15	Unilever	Bertolli Oven Bake Meals	Bertolli Oven Bake Meals : Frozen Entrees	Academy Awards	Sad Chef Sings To Empty Restaurant	21.175	97	1.20
09:59:47pm	Brand	3	30	Whirlpool Corp	Maytag Performance	Maytag Performance : Washer & Dryer	Academy Awards	Monster Truck Drives Over Appliances	20.720	95	1.89
10:19:30pm	Brand	1	60	Pepsico Inc	True North	True North : Nutty Snacks	Academy Awards	Lisa Discusses Inspiration Café	22.288	102	4.42
10:20:31pm	Brand	2	30	Hyundai Corp	Hyundai	Hyundai : General Promotion - Asian Autos & Trucks	Academy Awards	J. Bridges: Hyundai Assurance Plus	22.047	101	1.42
10:21:01pm	Brand	3	30	JC Penney Co Inc	JC Penney	JC Penney : Womens Apparel	Academy Awards	Woman With Flowers Has Peculiar Day	21.960	101	0.77
10:21:31pm	Promo	4	30	ABC TV Network	ABC-Dancing With The Stars	ABC-Dancing With The Stars : Promo	Academy Awards	ABC: Dancing With The Stars Promo	22.168	102	0.59
10:22:01pm	Promo	5	30	ABC TV Network	ABC-Jimmy Kimmel Live	ABC-Jimmy Kimmel Live : Promo	Academy Awards	ABC: Jimmy Kimmel Promo	22.557	103	0.55
10:37:10pm	Brand	1	30	Coca-Cola Co	Diet Coke	Diet Coke : Soft Drink	Academy Awards	H. Klum: Good Taste Makes A Statement	22.885	105	3.04
10:37:40pm	Brand	2	30	Procter & Gamble Co	Tide Totalcare	Tide Totalcare : Liquid Laundry Detergent	Academy Awards	T. Gunn: Discusses The Essentials	22.531	103	1.22
10:38:10pm	Brand	3	30	Mastercard Intl Inc	MasterCard	Mastercard : Debit Card & Business Credit Card	Academy Awards	Man Chases Dream Of Small Business	22.384	103	0.83
10:38:40pm	Brand	4	30	Johnson & Johnson	Zyrtec	Zyrtec : Allergy Remedy	Academy Awards	People Pledge To Catch The Breeze	22.422	103	0.65
10:39:10pm	Promo	5	30	ABC TV Network	ABC-In The Motherhood	ABC-In The Motherhood : Promo	Academy Awards	ABC: In The Motherhood Promo	22.589	104	0.50
10:46:46pm	Brand	1	30	McDonalds Corp	McDonalds	McDonalds Corp : Corporate Promotion	Academy Awards	Girl Donates Pennies From Loafers	23.470	108	5.68
10:47:16pm	Brand	2	75	Bristol-Myers Squibb Co	Orencia	Orencia : Rheumatoid Arthritis Rx	Academy Awards	People Can Do Everyday Things	22.477	103	2.51
10:48:31pm	Brand	3	30	JC Penney Co Inc	JC Penney	JC Penney : Womens Apparel	Academy Awards	Women In City Go To Club	22.594	104	0.55
10:49:01pm	Brand	4	30	Microsoft Corp	Microsoft	Microsoft Windows Vista : Software	Academy Awards	Girl Edits Photo & Sends To Parents	22.953	105	0.79
10:49:31pm	Promo	5	30	ABC TV Network	ABC-Castle	ABC-Castle : Promo	Academy Awards	ABC: Castle Promo	23.208	106	0.70
11:02:46pm	Brand	1	30	JC Penney Co Inc	JC Penney	JC Penney : Womens Apparel	Academy Awards	Woman Tries On Outfits For Date	24.094	111	5.31
11:03:16pm	Brand	2	30	Coca-Cola Co	Coca-Cola Classic	Coca-Cola Classic : Soft Drink	Academy Awards	Students Find Coke Bottles In Mailboxes	23.137	106	1.86
11:03:46pm	Brand	3	30	Hyundai Corp	Hyundai	Hyundai : General Promotion - Asian Autos & Trucks	Academy Awards	J. Bridges: Having Car Helps Find Job	22.910	105	1.17
11:04:16pm	Brand	4	30	Techtronic Industries Co Ltd	Hoover Platinum	Hoover Platinum : Var Vacuum Cleaners	Academy Awards	Clean Freaks Are Finally Rewarded	22.894	105	0.67
11:04:47pm	Promo	5	30	ABC TV Network	ABC-Brothers & Sisters	ABC-Brothers & Sisters : Promo	Academy Awards	ABC: Brothers & Sisters Promo	23.002	106	0.68
11:08:26pm	Brand	1	30	Coca-Cola Co	Diet Coke	Diet Coke : Soft Drink	Academy Awards	T. Coliccho: Keep It Simple	23.702	109	4.21
11:08:56pm	Brand	2	30	Sprint Nextel Corp	Sprint PCS	Sprint PCS Wireless Service : Wireless Service	Academy Awards	Families Use Phone At Museum	23.087	106	1.52
11:15:32pm	Brand	1	30	Hyundai Corp	Hyundai Genesis	Hyundai Genesis : Asian Passenger Auto	Academy Awards	Foreign Auto Makers Are Upset By Award	24.729	113	4.94
11:16:03pm	Brand	2	30	Mastercard Intl Inc	MasterCard	Mastercard : Debit Card & Personal Credit Card : MasterCard	Academy Awards	Man's Music Reflects How He Feels	23.605	108	1.51
11:16:33pm	Brand	3	30	Coca-Cola Co	Diet Coke	Diet Coke : Soft Drink	Academy Awards	H. Klum: Good Taste Makes A Statement	23.586	108	0.72
11:17:03pm	Brand	4	30	Apple Computer Inc	Apple Macbook	Apple MacBook Pro : Laptop Computer	Academy Awards	Greenest Family Of Notebooks	23.674	109	0.81
11:17:33pm	Promo	5	20	ABC TV Network	ABC-Jimmy Kimmel Live	ABC-Jimmy Kimmel Live : Promo	Academy Awards	ABC: Jimmy Kimmel Promo	23.863	109	0.29
11:23:13pm	Brand	1	30	JC Penney Co Inc	JC Penney	JC Penney : Womens Apparel	Academy Awards	Different Women Step Up Style	23.809	109	3.01
11:23:43pm	Brand	2	30	Pepsico Inc	True North	True North : Nutty Snacks	Academy Awards	Majora Discusses Sustainable South Bronx	23.447	108	0.88
11:24:13pm	Brand	3	30	Hyundai Corp	Hyundai	Hyundai : General Promotion - Asian Autos & Trucks	Academy Awards	J. Bridges: Having Car Helps Find Job	23.469	108	0.83
12:00:12X	Promo	1	150	ABC TV Network	ABC-Various Programs	ABC-Various Programs : Promo	Academy Awards	ABC-Evening Lineup Promo	21.004	96	8.56

Footnotes:
Audience ratings data provided by TNS Media Research and are based on second-by-second tuning data collected from over 300,000 homes in Charter Communications Los Angeles digital cable system.

"% HH Rating" = the percentage of homes tuned during the average second of the commercial

"CVI" = Commercial Viewing Index. A measure of audience retention during the ads. It's the ratio of commercial viewers to program viewers. For example, an index of 95 means the commercial audience was 5% smaller than the audience to the preceding program segment.

"Tuneaway" = the percentage of commercial seconds that were avoided due to channel switching. It's a measure of holding power.

For example, a value of 1.67 means that the average viewer was exposed to all but 1.67% of the ad (i.e, they missed about 1 second out of 60).