Footnotes: Audience ratings data provided by TNS Media Research and are
based on second-by-second tuning data collected from over 300,000
homes in Charter Communications Los Angeles digital cable system.
"% HH Rating" = the percentage of homes tuned during the average
second of the commercial
"CVI" = Commercial Viewing Index. A measure of audience retention
during the ads. It's the ratio of commercial viewers to program
viewers. For example, an index of 95 means the commercial audience
was 5% smaller than the audience to the preceding program segment.
"Tuneaway" = the percentage of commercial seconds that were
avoided due to channel switching. It's a measure of holding
power.
For example, a value of 1.67 means that the average viewer
was exposed to all but 1.67% of the ad (i.e, they missed about
1 second out of 60).
Copyright 2005-2006 TNS Media Intelligence
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