Academy Awards 2008 Creative Log

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View and download television creative captured during the pre-show programs appearing on ABC, and throughout the entire Oscars broadcast.

Click here to download the entire log in XLS format.

2008 Academy Awards Sunday, February 24, 2008 ABC-TV Network Commercial Listing									See footnotes for explanation of these statistics
Airtime	Type	Pos	Lgth	Parent	Brand	Product	Program Title	Creative Link	Rtg(%)	PrgRtg(%)	CVI	Tuneaway
7:11:40PM	Brand	1	60	Kohls Corp	Kohls Dept	Apparel Family	Barbara Walters Oscar Special	Wind Blows Objects & People	TNS Charter LA: Program ran after the Academy Awards, ratings not applicable
7:12:40PM	Brand	2	15	Walt Disney Co	Walt Disney	College Road Trip Movie	Barbara Walters Oscar Special	On March 7th Comes One of The Wildest
7:12:55PM	Brand	3	30	JPMorgan Chase & Co	Chase Bank	Credit Card	Barbara Walters Oscar Special	Man Shops For Big Screen TV
7:23:22PM	Brand	1	30	Sony Corp	Sony	Other Boleyn Girl Movie	Barbara Walters Oscar Special	The Power The Desire The Betrayal
7:23:52PM	Brand	2	30	Deutsche Telekom AG	T-Mobile	Wireless Service	Barbara Walters Oscar Special	Man Leaves Multiple Voice Mail Messages
7:24:22PM	Brand	3	30	Kohls Corp	Kohls Dept	Multi Products	Barbara Walters Oscar Special	Women Find Carousel In Desert
7:24:52PM	Promo	4	15	ABC TV Network	ABC-Dancing With The Stars		Barbara Walters Oscar Special	ABC-Dancing With the Stars Promo
7:34:28PM	Brand	1	60	JPMorgan Chase & Co	Chase Bank	Credit Card	Barbara Walters Oscar Special	Man Acts Like Secret Agent Man
7:35:28PM	Brand	2	15	Curves Intl Inc	Curves For Women Fitness Center		Barbara Walters Oscar Special	Join & Get 30% Off & 30 Free Days
7:35:43PM	Brand	3	30	Nissan Motor Co Ltd	Nissan Trucks	Murano	Barbara Walters Oscar Special	Rest of The World Catches Up To Crossover
7:36:13PM	Brand	4	15	National Amusements Inc	Paramount	Spiderwick Chronicles Movie	Barbara Walters Oscar Special	The Spiderwick Chronicles
7:36:28PM	Promo	5	15	ABC TV Network	ABC-Mov-A Raisin In The Sun		Barbara Walters Oscar Special	ABC-A Raisin In The Sun Promo
7:40:59PM	Brand	1	60	Bristol-Myers Squibb Co	Orencia	Rheumatoid Arthritis RX	Barbara Walters Oscar Special	People Are Able To Grasp Everyday Objects
7:41:59PM	Brand	2	30	Kohls Corp	Kohls Dept	Apparel Family	Barbara Walters Oscar Special	Wind Blows Objects & People
7:42:29PM	Brand	3	30	Florida State Of	Florida State	Tourism Promotion	Barbara Walters Oscar Special	People Enjoy Florida's Attractions
7:42:59PM	Brand	4	30	Sprint Nextel Corp	Sprint PCS	Wireless Service	Barbara Walters Oscar Special	Different Texting Hands Form Patterns
7:43:09PM	Promo	7	30	ABC TV Network	ABC-Oprahs Big Give		Barbara Walters Oscar Special	ABC-Oprah's Big Give Promo
7:43:29PM	Brand	5	30	Unilever	Bertolli	Frozen Dinners	Barbara Walters Oscar Special	Frustrated Chefs Search For Ingredients
7:43:59PM	Promo	6	10	ABC TV Network	ABC-Good Morning America		Barbara Walters Oscar Special	ABC-Good Morning America Promo
7:52:46PM	Brand	1	60	Monster Worldwide Inc	Monster.com Employment Service	Online	Barbara Walters Oscar Special	People Run To Try To Fight Back Monday
7:53:46PM	Brand	2	30	Hyundai Corp	Hyundai Trucks	Santa Fe	Barbara Walters Oscar Special	Drivers Are Encouraged To Test Everything
7:54:16PM	Brand	3	30	Loreal SA	Maybelline Mineral Power	Powder Foundation	Barbara Walters Oscar Special	Micro Minerals Are Good For Look & Skin
7:54:46PM	Brand	4	30	JPMorgan Chase & Co	Chase Bank	Consumer Services	Barbara Walters Oscar Special	People Access Services Anytime At All
7:55:16PM	Brand	5	15	GE General Electric Co	Universal	Definitely Maybe Movie	Barbara Walters Oscar Special	From The Makers Of Notting Hill
7:55:31PM	Brand	6	15	Curves Intl Inc	Curves For Women Fitness Center		Barbara Walters Oscar Special	Join & Get 30% Off & 30 Free Days
7:55:46PM	Promo	7	15	ABC TV Network	ABC-Barbara Walters Special		Barbara Walters Oscar Special	ABC-The Royal Family Promo
7:56:01PM	Promo	8	30	ABC TV Network	ABC-Mov-A Raisin In The Sun		Barbara Walters Oscar Special	ABC-A Raisin In The Sun Promo
7:57:53PM	Promo	1	30	ABC TV Network	ABC-Oprahs Big Give		Barbara Walters Oscar Special	ABC-Oprah's Big Give Promo
8:09:24PM	Brand	1	30	Mars Inc	Cesar	Canned Dog Food	Road To The Oscar's-ABC	Westie Is There When Woman Wakes Up	9.705	10.256	95	5.41
8:09:55PM	Brand	2	30	AT&T Inc	AT&T	Wireless Service	Road To The Oscar's-ABC	Father Photographs Stuffed Monkey	9.415	10.256	92	1.80
8:10:25PM	Brand	3	30	General Motors Corp	Cadillac Autos	CTS	Road To The Oscar's-ABC	K. Walsh: A Few Of Her Favorite Things	9.361	10.256	91	1.24
8:10:55PM	Brand	4	30	Kraft Foods Inc	Jell-O	Sugar Free Pudding Snack	Road To The Oscar's-ABC	Mural Comes To Life & Dances With Woman	9.383	10.256	91	1.05
8:11:25PM	Brand	5	30	LOreal SA	LOreal Infallible	Lip Colour	Road To The Oscar's-ABC	B. Knowles: No More Lip Color Letdown	9.473	10.256	92	0.99
8:18:45PM	Brand	1	30	Procter & Gamble Co	Crest Whitestrips Premium	Dental Whitening System	Road To The Oscar's-ABC	Women Note What They Want In A Strip	10.214	10.256	100	6.29
8:19:15PM	Brand	2	30	Blackstone Group LP	Orbitz Travel Service	Online	Road To The Oscar's-ABC	Traveling Tip Appears Above Man in Elevator	9.955	10.256	97	1.32
8:19:45PM	Brand	3	30	Tyson Foods Inc	Tyson	Frozen Prepared Chicken	Road To The Oscar's-ABC	Son Gives Mother Thoughful Thank-You For Dinner	9.959	10.256	97	1.06
8:20:15PM	Brand	4	60	Abbott Lab	Humira	Rheumatoid Arthritis RX	Road To The Oscar's-ABC	Prevent Further Joint Damage	9.984	10.256	97	1.96
8:44:17PM	Brand	1	60	Coca-Cola Co	Diet Coke	Soft Drink	Academy Awards	Man Drives Through Sets To Diet Coke	13.271	14.318	93	6.10
8:45:17PM	Brand	2	60	General Motors Corp	GMC Trucks	Yukon Hybrid	Academy Awards	Animated Man Pushes Boulder Uphill	13.008	14.318	91	3.19
8:46:17PM	Brand	3	30	LOreal SA	LOreal Preference	Hair Color	Academy Awards	H. Locklear & E. Longoria: Hair Color	12.944	14.318	90	1.13
9:02:30PM	Brand	1	30	LOreal SA	LOreal Skin Genesis	Facial Serum Concentrate	Academy Awards	P. Cruz: Smoother & Tighter Skin	14.344	14.318	100	6.30
9:03:00PM	Brand	2	30	McDonalds Corp	McDonalds Restaurant		Academy Awards	Son Brings Some Funk To The Table	13.952	14.318	97	1.19
9:03:30PM	Brand	3	60	Mastercard Intl Inc	Mastercard	Credit Card	Academy Awards	Man's Right Eye Suddenly Becomes Curious	13.959	14.318	97	1.94
9:19:37PM	Brand	1	60	General Motors Corp	Saturn Auto & Truck	Various	Academy Awards	Saturn Rethinks What Cars Should Be	14.759	14.318	103	9.18
9:20:37PM	Brand	2	60	Unilever	Dove Supreme Cream Oil	Body Wash	Academy Awards	A. Brenneman: Ads By Real Women	14.512	14.318	101	1.89
9:21:37PM	Promo	3	10	ABC TV Network	ABC-Good Morning America		Academy Awards	ABC-Good Morning America Promo	14.835	14.318	104	0.36
9:21:47PM	Promo	4	15	ABC TV Network	ABC-Dancing With The Stars		Academy Awards	ABC-Dancing With the Stars Promo	14.979	14.318	105	0.45
9:40:50PM	Brand	1	60	JC Penney Co Inc	JC Penney Dept	Multi Products	Academy Awards	Americans Around the Country Enjoy Life	15.105	14.318	106	9.13
9:41:51PM	Brand	2	30	General Motors Corp	GMC Trucks	Acadia	Academy Awards	SUV Is Inspired By Things From Your Life	14.744	14.318	103	1.33
9:42:21PM	Brand	3	15	Coca-Cola Co	Diet Coke	Soft Drink	Academy Awards	Chance To Win H. Klum's Red Dress	14.721	14.318	103	0.51
9:42:36PM	Brand	4	15	Mars Inc	M&Ms	Various Candies	Academy Awards	People's Inner M&M Appears	14.775	14.318	103	0.53
9:56:52PM	Brand	1	60	Coca-Cola Co	Diet Coke	Soft Drink	Academy Awards	Woman Leaves Picture Frame To Find Diet Coke	14.633	14.318	102	4.81
9:57:52PM	Brand	2	30	LOreal SA	LOreal Infallible	Lip Colour	Academy Awards	B. Knowles: No More Lip Color Letdown	14.553	14.318	102	1.28
9:58:22PM	Brand	3	30	Schwan Food Co Inc	Freschetta PizzAmore	Frozen Pizza	Academy Awards	Pizza Goes From Brick Oven To Home Oven	14.619	14.318	102	1.08
9:58:52PM	Brand	4	60	American Express Co	American Express	Credit Card	Academy Awards	D. von Furstenberg: Confident Women	14.755	14.318	103	2.46
9:59:52PM	Promo	5	30	ABC TV Network	ABC-Oprahs Big Give		Academy Awards	ABC-Oprah's Big Give Promo	14.885	14.318	104	2.99
10:14:30PM	Brand	1	30	JC Penney Co Inc	JC Penney Dept	Multi Products	Academy Awards	Americans Everywhere Enjoy Life	14.432	14.318	101	8.76
10:15:00PM	Brand	2	30	LOreal SA	Loreal HIP	Cosmetics	Academy Awards	Capture HIP's World Of Color	13.539	14.318	95	2.36
10:15:30PM	Brand	3	30	Unilever	Bertolli	Frozen Dinners	Academy Awards	R. DiSpirito: Bertolli Nights In Contest	13.462	14.318	94	1.51
10:16:00PM	Brand	4	15	Coca-Cola Co	Diet Coke	Soft Drink	Academy Awards	Chance To Win H. Klum's Red Dress	13.557	14.318	95	0.92
10:16:15PM	Brand	5	15	Johnson & Johnson	Tylenol PM	Pain Remedies	Academy Awards	Watching TV In Bedroom Is Bad For Sleep	13.594	14.318	95	0.68
10:38:39PM	Brand	1	30	LOreal SA	LOreal Preference	Hair Color	Academy Awards	E. Longoria: Not Just For Blondes	12.137	14.318	85	3.68
10:39:09PM	Brand	2	30	JC Penney Co Inc	JC Penney Dept	Multi Products	Academy Awards	AmericansEverywhere Enjoy a Little Dance	12.287	14.318	86	1.86
10:39:39PM	Brand	3	30	Mastercard Intl Inc	Mastercard	Credit Card	Academy Awards	Kitchen Implements Enjoy The Night Off	12.326	14.318	86	1.80
10:40:09PM	Brand	4	30	General Motors Corp	Cadillac Autos	CTS	Academy Awards	K. Walsh: Does Your Car Turn You On?	12.314	14.318	86	2.03
10:40:39PM	Brand	5	30	Procter & Gamble Co	Gillette Venus Embrace	Razor Women	Academy Awards	Women Embrace Their Inner Goddess	12.283	14.318	86	1.85
10:41:09PM	Promo	6	30	ABC TV Network	ABC-Dancing With The Stars		Academy Awards	ABC-Dancing With the Stars Promo	12.439	14.318	87	1.10
10:52:57PM	Brand	1	60	American Express Co	American Express	Credit Card	Academy Awards	D. von Furstenberg: Confident Women	12.089	14.318	84	12.53
10:53:57PM	Brand	2	30	LOreal SA	LOreal Advanced Revitalift	Double Eye Lift Cream	Academy Awards	A. MacDowell: Younger Looking Eyes	11.738	14.318	82	2.33
10:54:27PM	Promo	3	30	ABC TV Network	ABC-Mov-A Raisin In The Sun		Academy Awards	ABC-A Raisin In The Sun Promo	12.253	14.318	86	1.10
11:05:11PM	Brand	1	30	General Motors Corp	GMC Trucks	Acadia	Academy Awards	Objects Come Together To Form SUV	13.167	14.318	92	14.00
11:05:41PM	Brand	2	15	Johnson & Johnson	Listerine	Mouthwash	Academy Awards	People Rinse Their Mouths At Night	11.884	14.318	83	1.65
11:05:56PM	Brand	3	15	Coca-Cola Co	Diet Coke	Soft Drink	Academy Awards	Chance To Win H. Klum's Red Dress	11.757	14.318	82	1.02
11:06:11PM	Brand	4	60	Eli Lilly & Co	Cymbalta	RX	Academy Awards	Treat The Painful Symptoms Of Depression	11.684	14.318	82	2.93
11:07:11PM	Promo	5	40	ABC TV Network	ABC-Eli Stone		Academy Awards	ABC-Eli Stone Promo	12.377	14.318	86	1.40
11:19:41PM	Brand	1	30	Unilever	Dove Supreme Cream Oil	Body Wash	Academy Awards	A. Brennamen: Reveals Winning Ad	12.720	14.318	89	4.86
11:20:11PM	Brand	2	15	Coca-Cola Co	Diet Coke	Soft Drink	Academy Awards	Chance To Win H. Klum's Red Dress	12.431	14.318	87	1.30
11:20:26PM	Brand	3	15	Mars Inc	M&Ms	Various Candies	Academy Awards	M&M Comes Home & Dives Through Pet Door	12.374	14.318	86	0.87
11:20:41PM	Brand	4	30	JC Penney Co Inc	JC Penney Dept	Multi Products	Academy Awards	Children Find a Bed In The Woods	12.396	14.318	87	1.81
11:21:19PM	Promo	1	30	ABC TV Network	ABC-Mov-A Raisin In The Sun		Academy Awards	ABC-A Raisin In The Sun Promo	12.565	14.318	88	1.41
11:26:42PM	Brand	1	30	Mastercard Intl Inc	Mastercard	Businesscard Credit Card	Academy Awards	Animated Man Breaks Free of Coporate World	13.190	14.318	92	10.01
11:27:12PM	Brand	2	15	Coca-Cola Co	Diet Coke	Soft Drink	Academy Awards	Chance To Win H. Klum's Red Dress	12.506	14.318	87	1.27
11:27:28PM	Brand	3	15	LOreal SA	LOreal Voluminous	Mascara	Academy Awards	E. Longoria: Unflakeable Mascara	12.430	14.318	87	0.92
11:27:43PM	Brand	4	30	JC Penney Co Inc	JC Penney Dept	Multi Products	Academy Awards	Americans Everywhere Enjoy Life	12.496	14.318	87	1.33
11:28:13PM	Promo	5	30	ABC TV Network	ABC-Oprahs Big Give		Academy Awards	ABC-Oprah's Big Give Promo	12.713	14.318	89	0.99
11:36:36PM	Brand	1	30	General Motors Corp	Cadillac Trucks	Escalade	Academy Awards	Woman Discusses Researchers & Cupholders	13.595	14.318	95	9.60
11:37:06PM	Brand	2	15	Coca-Cola Co	Diet Coke	Soft Drink	Academy Awards	Chance To Win H. Klum's Red Dress	12.764	14.318	89	1.67
11:37:21PM	Brand	3	15	LOreal SA	LOreal Excellence	Crème Hair Color	Academy Awards	A. MacDowell: Comb, Color & Go	12.679	14.318	89	1.03
11:37:37PM	Brand	4	30	McDonalds Corp	McDonalds Corp	CP	Academy Awards	The Promise Of A Brighter Future	12.736	14.318	89	1.39
11:38:07PM	Promo	5	15	ABC TV Network	ABC-Jimmy Kimmel Live		Academy Awards	ABC-Jimmy Kimmel Live	12.837	14.318	90	0.55
11:51:43PM	Promo	1	60	ABC TV Network	ABC-Various Programs		Academy Awards	ABC-Various Promos	9.813	14.318	69	6.20
11:52:43PM	Promo	2	60	ABC TV Network	ABC-Mov-A Raisin In The Sun		Academy Awards	ABC-A Raisin In The Sun Promo	9.472	14.318	66	3.89

Footnotes:
Audience ratings data provided by TNS Media Research and are based on second-by-second tuning data collected from over 300,000 homes in Charter Communications Los Angeles digital cable system.

"% HH Rating" = the percentage of homes tuned during the average second of the commercial

"CVI" = Commercial Viewing Index. A measure of audience retention during the ads. It's the ratio of commercial viewers to program viewers. For example, an index of 95 means the commercial audience was 5% smaller than the audience to the preceding program segment.

"Tuneaway" = the percentage of commercial seconds that were avoided due to channel switching. It's a measure of holding power.

For example, a value of 1.67 means that the average viewer was exposed to all but 1.67% of the ad (i.e, they missed about 1 second out of 60).