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Media Intelligence Goes Beyond the Traditional TV Spot

Branded Entertainment Services

Providing the most comprehensive coverage and the broadest range of descriptive details, Branded Entertainment Services helps advertising and marketing professionals uncover the value of their competitor’s brand portrayal in a show.

In-Depth Information

Along with identifying and reporting the brand name, its parent company and the product category, some additional details provided include:
 
Visual display versus verbal mention
Time duration
Character interaction with the product
Plot integration
Visibility of the brand
Exclusivity of the brand
Audio/visual clip
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Media Coverage
 
Prime time broadcast network
Additional network and cable programs with a high volume of brand appearances
Adaptable and flexible to meet client needs
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Data Delivery
 
Available via Stradegy platform
Include Branded Entertainment in existing multi-media reports
Integrated reporting of TV commercials and brand appearances
Linked to NTI ratings
Extensive input filtering capabilities
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Get Branded Entertainment

For more information about Branded Entertainment monitoring, contact your TNS Media Intelligence representative or call 212-991-6000.
 
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