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Media Intelligence for the
Academic Community
Academic professionals and students need relevant marketplace
information – whether it’s to compliment classroom
material, develop term papers, or lead larger marketing
research projects.
TNS Media Intelligence has both syndicated and custom products
for you to choose from.
Delivering advertising expenditure information on millions
of brands across 18-media, Ad$pender helps you quickly focus
on the activity in your competitive market.
Ad Expenditure Summary
The Ad Dollar Summary lists brands alphabetically and includes
the total advertising expenditure for those brands across
10 media; as well as parent company and PIB Classification
for each brand. Also included are industry class totals and
rankings of the top 100 companies in each of the 10 media.
Parent Company & Brand Expenditures
This report lists parent companies alphabetically, and shows
each brand of that parent company that was active during the
period analyzed. Included for each company and brand are year-to-date
advertising expenditures in each of 10 media types, plus the
10-media total.
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