Media Intelligence for the Academic Community

Academic professionals and students need relevant marketplace information – whether it’s to compliment classroom material, develop term papers, or lead larger marketing research projects.

TNS Media Intelligence has both syndicated and custom products for you to choose from.

Syndicated Products

Ad$penderTM

Delivering advertising expenditure information on millions of brands across 18-media, Ad$pender helps you quickly focus on the activity in your competitive market.

Ad Expenditure Summary

The Ad Dollar Summary lists brands alphabetically and includes the total advertising expenditure for those brands across 10 media; as well as parent company and PIB Classification for each brand. Also included are industry class totals and rankings of the top 100 companies in each of the 10 media.

Parent Company & Brand Expenditures

This report lists parent companies alphabetically, and shows each brand of that parent company that was active during the period analyzed. Included for each company and brand are year-to-date advertising expenditures in each of 10 media types, plus the 10-media total.

For more information on Syndicated Products for Academics, call 1-800-497-8450, or click here to send your inquiry via email.

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Custom Reports

Trend Report

Trend reports allow you to see changes and trends over time for specific brands. These reports help answer questions such as:
Is a brand’s ad spending increasing or decreasing over time?
How does a brand’s ad spending compare to others in the same category over time?
How does a product category spending compare to the same period the prior year?

Media Mix Report

Media Mix Reports tell you where ads are being placed. These reports help answer questions such as:
How many ads is a particular brand placing in Network TV vs. other media?
How much is a brand spending in sports-oriented properties vs. all other properties?
How does a brand’s media mix compare to others within the same product category?
To order a Custom Report, please complete the Custom Report Request Form