TNS Media Intelligence’s all inclusive package for
media companies brings you four essential reports enabling
you to identify prospects and track your competition in
the media landscape. The reports provide in-depth, accurate
intelligence about the latest ad activity in your marketplace
Prospect Report
Prospect reports allow you to identify potential new clients.
These reports help answer questions such as:
Which
brands are new advertisers in my market? Which
accounts advertise exclusively with my property? Which
accounts advertise with my competition but not with me?
Trend reports allow you to see changes and trends over
time for specific brands. These reports help answer questions
such as:
Is
a brand's ad spending increasing or decreasing over time?
How
does a brand's ad spending compare to others in the same
category over time? How
does a product category spending compare to the same period
the prior year?
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