Media Intelligence On Demand

Customized reports for the Academic Community

Academic professionals and students need relevant marketplace information – whether it’s to compliment classroom material, develop term papers, or lead larger marketing research projects. Media Intelligence On Demand brings you two essential reports for you to choose from.

Trend Report

Trend reports allow you to see changes and trends over time for specific brands. These reports help answer questions such as:

Is a brand’s ad spending increasing or decreasing over time?
How does a brand’s ad spending compare to others in the same category over time?
How does a product category spending compare to the same period the prior year?

Media Mix Report

Media Mix Reports tell you where ads are being placed. These reports help answer questions such as:

How many ads is a particular brand placing in Network TV vs. other media?
How much is a brand spending in sports-oriented properties vs. all other properties?
How does a brand’s media mix compare to others within the same product category?

To order a Custom Report, please complete the Custom Report Request Form