The Canadian markets that BVS now serves include Toronto, Montreal, Vancouver, Calgary, Edmonton, Halifax as well as 39 (Specialty) cable television networks.

"The Canadian marketplace has requested these services and CMR is excited to meet their demands. CMR is committed to expanding its monitoring coverage and solution-based services for our clients," said Rich Radzik, vice president, BVS and IT Operations, CMR. "BVS has proven to be a very effective tool for agencies and advertisers in the U.S. for the past decade, and we look forward to providing these services in Canada and other international markets in the future."

As it does for its monitoring of the top 100 markets in the United States, CMR's Broadcast Verification Services (BVS) uses an exclusive VEIL (Video Encoded Invisible Light) technology for its television monitoring in Canada. VEIL allows CMR to reliably track any television broadcasted material including commercials, video news releases, promos, public service announcements and programs. Among other uses, this service provides crucial overnight verification, allowing advertisers to detect if their spots have run at the correct times and to track the effectiveness of direct response campaigns. The immediacy of this information bypasses the traditionally manual affidavit process and allows for tactical adjustments if needed while the campaign is still "in flight."

About BVS and CMR
BVS has been the leader in broadcast overnight verification since 1992. In the United States, BVS currently monitors 100 TV markets, 100 radio markets, 39 cable networks, nine network feeds, including Hispanic TV and radio stations.

TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its network of offices in more than 50 countries, Taylor Nelson Sofres provides marketing information services to leading national and multi-national companies operating in over 80 countries. It is ranked as the fourth largest marketing information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com.

For any monitoring requests or questions regarding CMR's Broadcast Verification Service (BVS) in Canada, please contact a Canadian-based sales representative at (905) 508-3441.