NEW YORK, November 17, 2003 - In response to the growing need for increasingly comprehensive media intelligence on Hispanic advertising, TNS Media Intelligence/CMR has expanded its coverage of Spanish Language media, providing an all-encompassing, panoramic view of this important market.

TNSMI/CMR's expanded Spanish Language media coverage includes:

Television:
4 Network / Cable Stations
37 Local Stations
Plus, integrated National Hispanic Television Index (NHTI) ratings information on the Hispanic television viewing audience

Print:
31 consumer magazines
30 newspapers

Internet:
14 Web sites

In addition to TNSMI/CMR's ad tracking of Hispanic media, Marx Promotion Intelligence, a TNSMI/CMR company, delivers competitive intelligence on the local and national promotional activity targeted to this powerful market via its product Hispanic Insights. Marx is the leading industry source for monitoring and analysis of FSI's, coupons and other promotional messages for the consumer packaged goods (CPG) marketplace.

A Growing, Powerful Marketplace
The Hispanic demographic in the U.S. has been experiencing substantial growth and, as such, has increasingly grown in importance to the advertising industry. According to estimates from the U.S Census Bureau, from 2000 to 2002, the Hispanic population has grown at a rate of 9.8 percent while the overall US population has grown at just 2.5 percent ¹. Economic estimates suggest that by year 2008, Hispanics will wield $1 trillion dollars of spending power ².

"The growth of the Hispanic community extends far beyond population numbers - its spending power is tremendous - a fact not unnoticed by advertisers," comments Steven Fredericks, president and CEO, TNS Media Intelligence/CMR. "Our coverage expansion answers the marketplace need for complete, dynamic information and analysis on the interplay between advertisers and the Hispanic community."

Top Advertisers ³
In August 2003, advertisers spent $310 million in Hispanic media.

Most Active Advertising Categories for Hispanic Media³
In August 2003, automotive, telecommunications services, food and beverages were among the leading advertising categories for Hispanic media.

Hispanic FSI Coupon Distribution Trends ⁴
Marx Promotion Intelligence tracked 1,087 Hispanic FSI events between January 2002 and September 2003. The majority of activity was split between promotions for grocery products at 47percent and products classified as health and beauty care (includes household products) at 44 percent. The remaining activity, 9 percent, was for direct response promotional activities.

About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing communications information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of more than 1.9 million brands spanning 20 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit www.tnsmi-cmr.com.

About Marx Promotion Intelligence
Marx Promotion Intelligence, a TNSMI/CMR company, is a leading provider of syndicated coupon tracking information to manufacturers of consumer packaged goods (CPG). Marx delivers brand- and category-specific intelligence for both advertisers as well as members of the coupon industry. For further information, visit www.tnsmi-marx.com.

About TNS
TNS is one of the world's leading market information groups, providing market measurement, analysis, insight and advice in more than 110 countries. Working with national and multi-national organizations, TNS helps its clients develop effective business strategies and enhance relationships with their customers. Further information on TNS can be found on www.tns-global.com.

Footnote

1. U.S. Census Bureau, June 18, 2003
2. Source: Selig Center for Economic Growth, May 2003
3. Figures are based on the TNS Media Intelligence/CMR multi-media database. Measured media are: Spanish Language Network TV, Spanish Language Spot TV, Spanish Language Magazines, Spanish Language Newspapers. Figures do not contain public service announcements (PSA) data.
4. Figures are based on Marx monitored Hispanic-specific promotional events