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YORK, November 12, 2002 - CMR/TNS Media Intelligence, the leading
provider of strategic advertising and marketing communications information,
has announced the hire of Steven J. Fredericks as President and CEO,
taking over the position previously held by David Peeler.
"We are very excited about Steve's appointment and believe
the energy and ideas he brings will continue CMR/TNS' success in
the media and marketing community," said Jean-Michel Portier,
chairman, CMR/TNS Media Intelligence. "This change in management
will strengthen CMR/TNS' continued commitment to the industry,
the strength of its brand and the value proposition it holds in
the marketplace.
In Mr. Fredericks' role as President and CEO, effective November
11, 2002, he will oversee CMR/ TNS Media Intelligence along with
its divisions: Marx, Evaliant, TES, TNSSPORT and Precision Marketing
Services.
"I am looking forward to working closely with the CMR/TNS
Media Intelligence family and plan to continue its mission of providing
a complete advertising and marketing solution to our audiences,"
said Steve Fredericks, President and CEO of CMR/TNS.
Mr. Fredericks comes to CMR/TNS Media Intelligence with more than
25 years of experience and has a renowned global reputation for
exceptional leadership of companies in the U.S. and Europe. Most
recently, he served as CEO and President of JASSNet, the premier
Internet Program Guide (previously known as Yack, Inc.). He also
served as an Adjunct Associate Professor of Marketing and Finance
at New York University's Stern School of Business and as President
and CFO of Internetstudios.com, Inc.
Mr. Fredericks has held a series of top management positions at
Digital Domain, Inc. where under his guidance, Digital Domain was
named the fastest growing company in California and emerged as
the leading digital studio in the world - receiving two consecutive
Academy Awards for special visual effects. Among his accomplishments,
he created and ran an advanced digital studio in Europe named Digital
Renaissance. During Mr. Fredericks' tenure, the company worked
on significant productions including Titanic, Apollo 13, True Lies,
Dante's Peak and The 5th Element. In addition, the company was
a recipient of numerous Clio awards for its TV commercials; and
Grammy and MTV awards for its music videos. The company is also
known for its groundbreaking interactive CD-ROM for Mattel - Barbie
Fashion Designer - the number one selling software program for
the girl's market. Digital Domain also created the Terminator 2
- 3D experience for Universal Studios.
His experience also includes more than 16 years at IBM, where
among his accomplishments he oversaw all M&A activity in the
entertainment and media industry segments. While at IBM's European
headquarters in France, he was responsible for the organizations'
financial leadership throughout Europe, the Middle East and Africa.
About CMR/TNS Media Intelligence
CMR/TNS Media Intelligence offers strategic advertising and marketing
communications information to advertising agencies, advertisers,
broadcasters and publishers. The company's tracking technologies
collect occurrence and expenditure data, as well as the creative
executions of over one million brands across 15 media. CMR is headquartered
in New York City and maintains sales locations in major markets
throughout the United States.
Within the TNS organization, CMR stands as a key member of TNS
Media Intelligence. This group, dedicated to worldwide media analysis,
provides advertising expenditure tracking, evaluation and consultative
services for broadcast, Internet and print media, in addition to
news monitoring capabilities. TNS Media Intelligence is the market
leader in the U.S. and France, with significant operations in Europe
and Asia. For further information, visit http://www.cmr.com.
Through its international network of 230 offices in more than
50 countries, Taylor Nelson Sofres provides market information
services in over 100 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in
the world. Further information on Taylor Nelson Sofres is available
from the corporate Web site: http://www.tnsofres.com.
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