| CMR, the leading provider
of strategic advertising and marketing communication information,
today announced that its parent company, Taylor Nelson Sofres (TNS),
has agreed to acquire Theatrical Entertainment Services, Inc. and
its sister company, RapidChek Reporting, Inc. Collectively, these
two companies are known as "TES."
TES is the largest U.S. supplier of box office verification and
cinema tracking services to the film industry and movie theater
operators. The company will now operate as a division of CMR/TNS.
Since the mid-1980s, TES has provided a wide range of critical,
time-sensitive syndicated services, including cinema attendance
figures and box office verification, film trailer and onscreen advertising
monitoring together with auditing of in-cinema advertising materials
and promotions. The company enjoys long-term relationships with
a number of clients in the media and entertainment industry including
Walt Disney, Universal, Warner Brothers, MGM/UA, Sony Pictures Entertainment,
DreamWorks SKG, as well as Screenvision Cinema Networks, the leading
on-screen advertising company in the United States.
"Together, CMR and TES will be able to provide a broad range
of comprehensive services to the media industry. We are excited
about the synergies that this new relationship brings and look forward
to the continued growth and expansion of existing offerings as part
of the CMR/TNS organization," said Thomas Steven Perakos, president
and chief operating officer of TES.
This acquisition provides CMR with the capability to further expand
its multi-media monitoring services and client base in the U.S.
and worldwide. The deal also brings excellent prospects for the
development of cross-platform services and the expansion of TES
offerings in the United Kingdom, Europe, South America and pan-Asia.
"The acquisition of TES adds an important and unique component
to CMR's total media monitoring mix," said David Peeler, president
and CEO of CMR. "CMR now has the ability to offer clients the
most comprehensive view of the movie industry as part of our total
marketing picture of competitive advertising activity. In addition,
the TES organization brings new opportunities to develop RapidChek
in conjunction with our existing trade promotion efforts."
About TES
TES and RapidChek, based in Los Angeles, specialize in nationwide
information gathering and market research surveys. Founded in 1986,
the Company represents film studios, theater exhibition chains,
restaurants, department stores, and other specialty retailers.
About CMR
TNS Media Intelligence/CMR, offers strategic advertising intelligence
to advertising agencies, advertisers, broadcasters and publishers.
The Company's tracking technologies collect occurrence and expenditure
data, as well as the creative executions of over 900,000 brands
across 15 media. CMR is headquartered in New York City and maintains
sales locations in major markets throughout the United States. For
further information, visit www.cmr.com.
About Taylor Nelson Sofres
Through its network of offices in over 50 countries, Taylor Nelson
Sofres (TNS) provides marketing information services to leading
national and multi-national companies operating in over 80 countries.
It is ranked as the fourth largest marketing information group in
the world. For further information, visit www.tnsofres.com.
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