Throughout all five World Series games, companies such as E*Trade, American General Finance and Merrill Lynch racked up large blocks of commercial airtime overpowering even the technology, beer and automotive industries.

With advertisers clamoring to gain greater market share, sporting events such as the World Series and the Super Bowl are tremendously important to advertisers trying to reach key target audiences. Nowhere is this trend more apparent than in the break out of total advertising minutes. The industry leader was the financial services sector with over 150 commercial minutes out of a total of almost 500, the majority of which can be attributed to E*Trade with 25 minutes, American General with 23 minutes and Mastercard and Merrill Lynch tied at 20 minutes apiece.

"This is a perfect example of the type of advertising we are expecting to see during such high profile sporting events," stated David Peeler, President and CEO of Competitive Media Reporting. "While there is always the possibility of smaller, less established companies trying to gain market share, the majority of the advertising will be attributed to more established companies."

Competitive Media Reporting, a Taylor Nelson Sofres company, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.