As an initial product of this alliance, CMR will incorporate elements of comScore's Internet audience measurement service, netScore, into AdNetTrackUS, CMR's Web-based product for measuring competitive Internet advertising expenditures and occurrences. Through its precise, comprehensive measurement of Web site activity, netScore will further expand CMR's already well-established process of monitoring online advertising expenditures.

netScore is based on comScore's Global Network, which confidentially captures the complete Internet activity of over 1.5 million representative, opt-in Internet users. With massive samples across all key audience groups such as home, work and university users, netScore delivers information about audience size, behavior and demographic composition with unmatched accuracy - and with complete protection of participant privacy.

"After extensive review, we concluded that comScore is simply the most accurate and complete source of Internet usage metrics," noted David Peeler, President and CEO of CMR. "CMR is committed to providing the broadest and most precise monitoring of advertising for the Internet. It was clear to us that combining the strengths of both services would provide even greater benefit to our clients."

The two firms have also established a co-marketing relationship through which CMR will market the complete netScore service to Advertising Agencies on a national basis. CMR's industry leadership in this sector will further accelerate netScore's adoption as a vital tool for advertising analysis, planning and execution.

In order to deliver maximum utility and benefit from their combined offerings, comScore and CMR will collaborate to develop an integrated reporting platform that delivers both AdNetTrackUS and netScore through a single, easy-to-use Web-based system.

"With netScore as part of its infrastructure, CMR's renowned AdNetTrack service will offer clients increased accuracy and value," explained Magid Abraham, comScore Networks' President and CEO. "And through the deep relationships CMR has built with its clients nationwide, netScore will realize an unprecedented opportunity for adoption and growth."

"Looking to the future, the door is wide open to countless other opportunities for CMR and comScore to develop exciting new capabilities across media and sales channels," continued Mr. Abraham. "Clearly, this is an alliance in which the whole is greater than the sum of the parts."

About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

About comScore Networks
comScore Networks provides the Internet E-conomy with data-based infrastructure services that help improve sales and marketing effectiveness. Through its patent-pending Customer Knowledge Platform, comScore provides a confidentially captured, 360-degree view of the surfing behavior of more than 1.5 million opt-in Internet users, while simultaneously capturing detailed information on their online and offline buying. By leveraging this superior customer knowledge, comScore clients can optimize their decision-making and fuel high-performance, multi-channel CRM solutions. comScore's suite of services - including netScore, comScore Global Network Solutions, and comScore Private Network Solutions -- provides enterprises with a detailed understanding of the surfing and buying behavior of today's online consumers - including what they buy, how often, where, and how much they spend. comScore services are used by global leaders such as Microsoft, Kraft, Johnson & Johnson, Starwood Hotels and Resorts, GlaxoSmithKline, Hyatt Hotels, Dell, and AT&T. For more information, please visit www.comscore.com and www.netscoreonline.com.

EDITOR'S NOTE: CMR Adscope's Third Quarter 2001 Advertising Spending by Industry Category available upon request.