Effective immediately, CMRinteractive, the division's application (which was accessible at www.cmrinteractive.com) goes under the brand name AdNetTrackUS (and can be found at www.adnettrackus.com). While CMRi continues to serve as the Internet division's umbrella name, this re-branding of the application is CMRi's first step toward a global initiative with parent company, Taylor Nelson Sofres (TNS). Eventually, CMRi's AdNetTrackUS and TNS' AdNetTrack will both evolve towards a comprehensive global Internet ad monitoring service.

"Our Internet division, CMRi, truly offers clients a valuable view of Internet advertising that is unmatched in the marketplace," stated David Peeler, President and CEO of CMR. "CMRi provides the unique opportunity to couple Internet data with the power of CMR's multi-media information, illustrating the Internet's role in the big expenditure picture. And, in conjunction with TNS, we are working aggressively toward providing Internet information on a global scale to help clients meet worldwide competitive opportunities."

Another issue of tremendous importance is the timeliness of CMRi's data. Through its new, sophisticated data collection and methodology procedures, AdNetTrackUS now offers complete and comprehensive Internet advertising data with September 2000 information scheduled for availability this week. In addition, CMRi has added over 40 new parent sites, including AOL, to its list of total parent sites monitored and plans to examine the addition of other large sites in the future.

CMRi's Comprehensive Ad Perspective
In addition to CMRi's updated features, two new Internet offerings will be unveiled in the near future - Multi-media reporting and Brand/Creative alerts. The Multi-media functionality will allow clients to view either spending dollars or percentages by brand, parent, or class for all 12 media. Brand/Creative alerts will provide clients access to new brand and creative data as it is recorded on a daily basis. Both components will offer clients a broader, comprehensive view of their individual competitive set and are currently available via preview URLs through the application.

CMRi, a division of CMR, monitors and provides the most complete industry detail on advertising occurrences and expenditures on the Internet. CMRi tracks approximately 300+ websites, analyzing brands, web publishers, industry activity and growth trends on the Internet.

Competitive Media Reporting (CMR), a Taylor Nelson Sofres company, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres (TNS) provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.