Network advertising took the biggest hit, losing $188.4 million for the week - 49 percent of their weekly revenue. Spot, or local, television in the nation's 75 largest markets lost $93.2 million for the week, which factors out to 30 percent of their weekly advertising revenue. Cable television was the least effected of the three, losing $31.6 million, or 16 percent of their weekly revenue. On September 11th alone, the three television media lost a combined $84.6 million dollars of advertising.

"We all commend the broadcast networks' decision to forego ad revenue in favor of keeping our nation informed around the clock about the tragic events of September 11th. Unfortunately, such across-the-board action has resulted in the acceleration of a gloomier outlook for advertising's largest medium," said David Peeler, president and CEO of CMR. "Spending on all television advertising was already showing declines of 2 to 4 percent for this year. Now, we're looking at revenues that could be down in the range of 6 to 8 percent for 2001."

Estimated Daily Revenue Losses 9/11/01 - 9/15/01

About CMR
TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its network of offices in more than 50 countries, Taylor Nelson Sofres provides marketing information services to leading national and multi-national companies operating in over 80 countries. It is ranked as the fourth largest marketing information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com.