“Steve has made important contributions to helping TNS MI strengthen our market leadership position in the U.S.,” said Jean-Michel Portier, Global Head of TNS Media Intelligence. “Our recent efforts to invest in and expand the MI product offerings have enabled us to provide the most comprehensive advertising and marketing intelligence to our clients. We now need a different set of operational and leadership skills to adapt our organization to the priorities of TNS’ strategy and accelerate our position in the marketplace.”

An industry veteran with over 25 years of experience in advertising research services, Bev Andal has held the key management role of Chief Operating Officer of TNS MI for more than five years. Since joining TNS MI, Bev has been responsible for overseeing the development of strategic new products and innovative services such as AdScope™, enhanced MediaWatch™ television monitoring technology and a suite of new web-based products.

“Bev’s in-depth knowledge of the advertising research industry and superior leadership skills will be instrumental in helping our clients make informed decisions in the rapidly changing media landscape, ” added Mr. Portier. “Bev has the right mix of talent and expertise to take TNS MI to the next level.”

About TNS Media Intelligence:
Established in 23 countries with more than 16,000 customers, TNS Media Intelligence is part of TNS, the global marketing insight and information group. TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, Internet, cinema and outdoor. The company offers a full range of insights and analyses, including the tracking of advertising expenditures and advertising creative, as well as news and social media monitoring and sports sponsorship evaluation.

In the U.S., TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.8 million brands across 20 media in North America. The U.S. headquarters are in New York City with sales locations in major markets throughout the United States.
www.tns-mi.com

About TNS:
TNS is a global market insight and information group.

Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.

As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.

We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of Retail and Shopper Insights, Stakeholder Management, New Product Development, and Brand and Communications. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.

TNS is the sixth sense of business.
www.tnsglobal.com