| NEW YORK – (September 8,
2008) – TNS Media announced today that Bev Andal is
stepping down from her role as President of TNS Media Intelligence
North America. Mark Nesbitt will be the new president of the group
effective October 1st; he is currently President of TNS MARX.
Andal will transition out of her operational role over the next
month and will remain an advisor to the group through the end of
2008. She will also join the TNS Media Board. “Bev has had
incredible impact on the growth and management of our businesses.
We appreciate the significant contributions she has made during
her six years of leadership with the company, and will continue
to build on the success that she drove.” said Dean DeBiase,
CEO, TNS Media.
With a 20-year track record of successfully managing complex organizations,
Nesbitt will take over TNS Media Intelligence after serving in key
roles with TNS for the last seven years. Nesbitt has led TNS MARX,
the industry leader in consumer promotions tracking, reporting and
analysis, transforming the business from a data provider to high
value service provider.
“Mark is an accomplished leader who has worked closely with
TNS Media at the corporate level as well as growing our MARX business
unit,” remarked DeBiase.
“Mark was an obvious choice for this new challenge: He has
a demonstrated history of growing mature businesses, excellent relationships
with leading global brands, a deep understanding of consumer businesses
and engenders strong team and client loyalty. His expertise will
allow us to continue to grow and to deliver improved and expanded
insights for our clients”
Also announced today, Evan Tracey has been promoted to President
of TNS CMAG (Campaign Media Analysis Group) from his role as COO.
Tracey founded CMAG and has turned it into the leading custom media
research company for political and public affairs advertising expenditure
data.
“Under Evan’s stewardship, CMAG has become the leading
provider of political advertising insights,” noted DeBiase.
“This promotion is recognition of the outstanding work Evan
has done to expand the scope, size and influence of our business
while exceeding the needs and expectations of our diverse client
mix.”
About TNS Media
Established in more than 30 countries, TNS media explores all the
media - print, radio, TV, Internet, social media, cinema and outdoors
worldwide, 24 hours a day, seven days a week, and offers a full
range of insights, analyses and audience measurement services.
TNS media combines the deepest expertise in the industry to provide
media and marketing intelligence including advertising expenditure
monitoring, advertising creation monitoring, audience measurement,
market influence analytics, online consumer behavior tracking, news
monitoring, sports sponsorship evaluation and more. The TNS media
companies track more than 3 million brands and provide vital market
intelligence to 16,000 customers in the world.
About TNS
TNS is a global market information and insight group.
Its strategic goal is to be recognized as the global leader in
delivering value-added information and insights that help its clients
make more effective business decisions.
TNS delivers innovative thinking and excellent service across a
network of 80 countries. Working in partnership with clients, TNS
provides high-quality information, analysis and insight that improve
understanding of consumer behavior.
TNS is the world’s leading provider of customized services,
combining sector knowledge with expertise in the areas of Product
Development & Innovation, Brand & Communications, Stakeholder
Management, Retail & Shopper and Customer Intelligence. TNS
is a major supplier of consumer panel, media intelligence and audience
measurement services.
TNS is the sixth sense of business.
www.tns-global.com
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