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| August 26, 2002 |
Marketplace Meets Expectations, According to CMR Data and Analysis
| NEW YORK, August 26, 2002 - Recent data
and analysis from TNS Media Intelligence/CMR, the leading provider
of strategic advertising and marketing communications information,
concludes that advertising spending for all media is down 0.2 percent
for the first half of 2002 compared to first-half revenues in 20011.
CMR/TNS estimates that total ad spending for the first half of 2002 came in at $53.7 billion, compared to $53.8 billion for the same timeframe in 2001. Earlier this summer at the AdWatch: Outlook 2002™ conference hosted by CMR/TNS, Advertising Age and UBS Warburg, CMR/TNS estimated that the first half of 2002 would be down 0.4 percent. "The health of the market is steadily coming back to life," said David Peeler, president and CEO of CMR/TNS. "Compared to the dramatic plummets in spending throughout the course of 2001, to be down by less that 1 percent in expenditures is a positive step in the right direction for ad recovery" A growing market that has had a substantial impact in the industry continues to be Spanish language network television: up 26.7 percent for the first half of the year. Peeler noted at AdWatch: Outlook 2002™: "Year-over-year, CMR/TNS has tracked a healthy double-digit growth pattern for this medium, which has surprisingly outpaced the trend for the market in general." Other bright spots included radio and (local) newspapers, showing gains of 7.5 percent and 6.3 percent respectively. The significant drop-off of B2B magazine titles in the past year had a tremendous impact on revenues for this medium: down 20.8 percent, compared to the first half of 2001. Ad Spending by Media: First Half 2001 vs. 2002 |
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| Source: CMR/TNS 1 Figures are based on CMR's Stradegy2 multimedia ad expenditure database across all measured media, including: network TV, spot TV, cable TV, syndication, Spanish language network TV, consumer magazines, Sunday magazines, B2B magazines, newspapers (local), national newspapers, network radio, spot radio, local radio, Internet and outdoor. 2 Spanish language network TV includes expenditures from Univision and Telemundo 3 Local radio includes expenditures for 30 markets in the U.S. 4 Figures are based on CMRi’s AdNetTrackUS database Top Ten Ad Spenders: First Half 2001 vs. 2002 |
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| Source: CMR/TNS
General Motors Corp. remains the top ad spender in the first half of 2002, even though spending by the automaker was virtually unchanged. Despite the uncertainty plaguing the telecommunications industry, Verizon Communications increased its ad budgets by 38.4 percent, far and away the largest year growth among the top spenders. Other strong gains came from Proctor & Gamble Co. and Pfizer Inc., spending 23.8 percent and 21.8 percent respectively. About CMR Within the TNS organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com. Through its international network of 230 offices in more than 50 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com. Editor’s Note: First Half 2002 advertising spending by industry category is available upon request. |
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