TNS Media Intelligence
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Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com
News
 
August 19, 2002
 
CMR/TNS Enhances Its Stradegy2 Product To Better Service Client Needs
Inclusion of MRI Ratings Data in Stradegy2 Provides Clients with Comprehensive Demographic Information
 
NEW YORK, August 20, 2002 - TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications information, today announced a new enhancement to its powerful Stradegy2 product - the inclusion of Mediamark Research Inc. (MRI) ratings data.

Stradegy2, the premier online media intelligence system, delivers complete and actionable multi-media expenditure and occurrence information that can be customized to meet a client's competitive marketing needs. The addition of MRI magazine ratings data provide a richer dimension to the overall media picture with comprehensive demographic, lifestyle, product usage and exposure information, allowing users to integrate spending and occurrence data with the projected reach of an ad schedule.

"Adding the MRI ratings data into Stradegy2 is just one more example of CMR/TNS' commitment to provide our clients with media and marketing intelligence on a total information platform," said David Peeler, president and CEO of CMR/TNS.

"The MRI data is a perfect fit for Stradegy2," said Carl Dickens, senior vice president of CMR/TNS. "It reinforces the value of our product, and our dedication to provide comprehensive tools that are actionable and easy to use."

CMR/TNS' Stadegy2 is widely used by advertisers, advertising agencies and media companies that require timely, accurate competitive intelligence.

About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.

Through its international network of 230 offices in more than 50 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com.