| NEW
YORK, August 20, 2002 - TNS Media Intelligence/CMR, the leading provider
of strategic advertising and marketing communications information,
today announced a new enhancement to its powerful Stradegy2 product
- the inclusion of Mediamark Research Inc. (MRI) ratings data.
Stradegy2, the premier online media intelligence system, delivers
complete and actionable multi-media expenditure and occurrence
information that can be customized to meet a client's competitive
marketing needs. The addition of MRI magazine ratings data provide
a richer dimension to the overall media picture with comprehensive
demographic, lifestyle, product usage and exposure information,
allowing users to integrate spending and occurrence data with the
projected reach of an ad schedule.
"Adding the MRI ratings data into Stradegy2 is just one more
example of CMR/TNS' commitment to provide our clients with media
and marketing intelligence on a total information platform,"
said David Peeler, president and CEO of CMR/TNS.
"The MRI data is a perfect fit for Stradegy2," said
Carl Dickens, senior vice president of CMR/TNS. "It reinforces
the value of our product, and our dedication to provide comprehensive
tools that are actionable and easy to use."
CMR/TNS' Stadegy2 is widely used by advertisers, advertising agencies
and media companies that require timely, accurate competitive intelligence.
About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing
communications information to advertising agencies, advertisers,
broadcasters and publishers. The company's tracking technologies
collect occurrence and expenditure data, as well as the creative
executions of over one million brands across 15 media. CMR is headquartered
in New York City and maintains sales locations in major markets
throughout the United States.
Within the TNS organization, CMR stands as a key member of TNS
Media Intelligence. This group, dedicated to worldwide media analysis,
provides advertising expenditure tracking, evaluation and consultative
services for broadcast, Internet and print media, in addition to
news monitoring capabilities. TNS Media Intelligence is the market
leader in the U.S. and France, with significant operations in Europe
and Asia. For further information, visit http://www.cmr.com.
Through its international network of 230 offices in more than
50 countries, Taylor Nelson Sofres provides market information
services in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in
the world. Further information on Taylor Nelson Sofres is available
from the corporate Web site: http://www.tnsofres.com. |