| NEW
YORK, August 14, 2003 - TNS Media Intelligence/CMR, the leading provider
of strategic advertising and marketing information, has announced
the appointment of Mark Kristol, chief operating officer (COO) of
TNSMI/Entertainment Services Group, a new organization in the TNSMI
family.
Based in Los Angeles, TNSMI/Entertainment Services Group is dedicated
to providing premier advertising and marketing intelligence to the
entertainment industry. Expanding on the existing marketplace success
of TNS Media Intelligence/TES (Theatrical Entertainment Services),
the Entertainment Services Group will integrate relevant resources
from TNS Media Intelligence/CMR to deliver targeted products and
services that keep clients well informed on the entertainment marketplace
and positioned to achieve their business goals.
Mr. Kristol will report directly to TNSMI/CMR President and CEO
Steve Fredericks. "Mark is well known and respected in the
entertainment industry," remarked Mr. Fredericks. "His
experience, expertise and creative drive makes him uniquely suited
to lead the Entertainment Services Group in serving the needs of
this dynamic industry."
Mr. Kristol's career has led him to a variety of executive positions
in the entertainment industry working for companies such as TriStar
Pictures and Universal Pictures. He began his career in advertising
with Diener/Hauser/Bates after receiving his Masters in Business
Administration from Rutgers University, N.J
About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic
advertising and marketing information - across media, brand, industry
and market. The company's tracking technologies collect occurrence
and expenditure data, as well as the creative executions of more
than 1.7 million brands spanning 16 media. TNS Media Intelligence/CMR
is headquartered in New York City and maintains sales locations
in major markets throughout the United States.
Within the TNS organization, TNS Media Intelligence/CMR is a key
member of the Media Intelligence sector - dedicated to providing
worldwide tracking, analysis, evaluation and consultative services
for the media and marketing communities. TNS Media Intelligence
is the market leader in the U.S. and France, with significant operations
in Europe and Asia. For further information, visit www.tnsmi-cmr.com.
About TNS
TNS is one of the world's leading market information groups, providing
market measurement, analysis, insight and advice in more than 110
countries. Working with national and multi-national organizations,
TNS helps its clients develop effective business strategies and
enhance relationships with their customers. Further information
on TNS can be found on www.tns-global.com.
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