"We recognized that the current broadcast reconciliation methods are a barrier to the effective use of advertisers' investment in television," said Doug Checkeris, president and CEO of The Media Company. "By integrating real-time, third-party verification into a proprietary media system solution, we will deliver a dramatically higher level of accountability to our clients."

TNSMI/CMR's Broadcast Verification Services (BVS) is the leading broadcast monitoring service that agencies, advertisers, syndicators, movie studios, networks, public relations firms and public service organizations rely upon for next day broadcast verification. BVS, which monitors any broadcast material including commercials, promos, PSAs, programs and news releases in the U.S. and Canadian markets, utilizes VEIL2 technology, the most widely used, robust technology in the marketplace.

"We are proud to have been chosen by The Media Company and MBS as their provider of broadcast verification," said Steve Fredericks, president & CEO of TNS Media Intelligence/CMR. "We are the leader in the broadcast verification business. We've delivered this service to the industry for more than 10 years. Our tracking technologies are the most accurate and will enable The Media Company and MBS to make strategic decisions about their accounts virtually overnight."

The Media Company and MBS are one of the largest specialized media operations in Canada and part of the MediaCom Worldwide network. MediaCom operates in over 100 countries around the world.

About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data on more than 2 million brands spanning 20 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, including this and prior press releases, please visit http://www.tnsmi-cmr.com.

About TNS
TNS is one of the world's leading market information groups, providing market measurement, analysis, insight and advice in more than 110 countries. Working with national and multi-national organizations, TNS helps its clients develop effective business strategies and enhance relationships with their customers. Further information on TNS can be found on http://www.tns-global.com.

TNS is a trade mark of Taylor Nelson Sofres plc.