"Competitive Media Reporting is firmly committed to the relationship with AAF, whose network of advertisers, agencies and media companies make a huge impact in the marketing communications process," said David Peeler, president. "CMR is proud to be aligned with AAF and supports its facilitation of initiatives within the ever-evolving advertising industry." Mr. Peeler was named President at CMR in June of this year when CMR was acquired by Taylor Nelson Sofres, a leading provider of marketing information.

AAF's President and CEO Wally Snyder said he is energized by the partnership. "The addition of Competitive Media Reporting brings a valuable resource to AAF and our 50,000 members. CMR provides the most comprehensive advertising spending data. This information is important to government, financial communications and our industry. We have concrete plans to utilize these important statistics," said Snyder.

Competitive Media Reporting, a Taylor Nelson Sofres company, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com and http://www.tnsofres.com.

The AAF, http://www.aaf.org is the advertising trade association that represents the industry in its entirety. AAF's 115 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF's national network of 210 ad clubs and local ad federations are home to 50,000 advertising professionals. In addition, AAF connects industry with an academic base through its 260 college chapters.