TNS Media Intelligence
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  Contact:
Glenn Mandel
Golin/Harris International
(212) 373-6028
gmandel@golinharris.com
News
 
July 28, 2004
 
TNS Media Intelligence/CMR Enhances Its Commitment to Clients
New Sales and Client Service Structure Announced
 
NEW YORK, July 28, 2004 -TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information, today announced a reorganization of its sales and client service divisions to continue providing superior opportunities and information to clients.

"Our new structure is designed to enhance our company commitment to providing information and service at its best," says Tom Rocco, executive vice president of sales and marketing. "We are dedicated to helping our clients achieve solutions. By realigning our territories and responsibilities, we've accelerated our abilities to deliver clients the information and product education that will help better their competitive media intelligence needs."

The Eastern Region will be run by Carl Dickens, senior vice president of media sales and Henry Laura, vice president of advertiser and agency sales. They will lead a team of sales professionals and account service representatives who are dedicated to clients in the eastern, southeastern and southwestern areas of the United States.

The Midwest Region will be run by Maury Moore, vice president of sales. He will lead his team of sales professionals and account service representatives to answer the needs of clients in 12 states around the Midwest, from Illinois, Ohio and Wisconsin to Minnesota, Nebraska and the Dakotas.

The Western Region will be run by Libby MacDonald, vice president of sales. She will lead a team of sales professionals and account service representatives who are dedicated to clients in California, Washington, and other western states.

"We are already out in the marketplace energizing our clients with the recent delivery of our Web-based products - MarketAdvisor, Stradegy, Ad$pender and Evaliant; our expanded Hispanic media coverage; and our enhanced media collection technologies," continues Tom Rocco. "The new structure for sales and service will strengthen our ability to form an even closer relationship with our clients and provide them with the quality-driven and customer focused media intelligence they expect from TNS Media Intelligence/CMR.

All regional sales leaders, along with Maria Abadia, director of account services, who continues to oversee the account services division, will report directly to Tom Rocco.

About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data on more than 1.9 million brands spanning 20 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, including this and prior press releases, please visit http://www.tnsmi-cmr.com.

About TNS
TNS is one of the world's leading market information groups, providing market measurement, analysis, insight and advice in more than 110 countries. Working with national and multi-national organizations, TNS helps its clients develop effective business strategies and enhance relationships with their customers. Further information on TNS can be found on http://www.tns-global.com.

TNS is a trade mark of Taylor Nelson Sofres plc.