Carolyn Kidd Harper is a seasoned sales executive in the marketing and media research industries with more than 20 years of successful sales management, client service and advertising agency experience. She comes to TNS Media Intelligence from Nielsen Media Research where she was Vice President, North American Sales for AdEx International. Prior to Nielsen, Kidd-Harper spent 22 years at Interactive Market Systems (IMS)/VNU where she held various management positions, including Associate Sales Director – Advertiser/Agency & Media Sales Divisions, Vice President, Midwest Agency Sales Manager, and additional sales roles in the Midwest region. She began her career as a Media Research Analyst at DDB Worldwide (now OMD).

“Carolyn’s extensive experience in the media intelligence and marketing research fields is a significant addition to our Central region operations,” said Bev Andal, chief operating officer, TNS Media Intelligence. “Carolyn’s leadership will be a great asset in providing value-added services to meet the challenging business needs of marketers, agencies and media companies,” added Ms. Andal.

Ms. Kidd-Harper is a graduate of the University of Illinois-Urbana where she received a B.S. in Advertising/Marketing. She holds memberships in various professional organizations, including Media Research Club of Chicago (MRCC), Association of National Advertisers (ANA), Advertising and Marketing International Network (AMIN), Advertising Research Foundation (ARF) and the Outdoor Advertising Association of America (OAAA).

About TNS Media Intelligence
Established in 23 countries with more than 16,000 customers, TNS Media Intelligence is part of TNS, the global marketing insight and information group. TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, Internet, cinema and outdoor. The company offers a full range of insights and analyses, including the tracking of advertising expenditures and advertising creative, as well as news and social media monitoring and sports sponsorship evaluation.

In the U.S., TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.8 million brands across 20 media in North America. The U.S. headquarters are in New York City with sales locations in major markets throughout the United States.
www.tns-mi.com

About TNS

TNS is a global market insight and information group.

Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.

As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.

We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.

TNS is the sixth sense of business.
www.tns-global.com