| RESTON,
Va. and NEW YORK, July 18, 2002 - comScore Networks, Inc., North
America's largest supplier of Web-wide behavioral data, and CMR,
the leading provider of advertising and marketing communication information,
today jointly announced the extension of the firms' strategic alliance
through their respective acquisitions of Media Metrix and Evaliant.
On June 6, 2002, comScore acquired the North American Internet
audience measurement assets of Media Metrix Inc., the leading provider
of such services. On June 11, 2002, Taylor Nelson Sofres (TNS),
parent company of CMR, acquired the business and assets of Evaliant
Media Resources LLC, a leading provider of online advertising data.
Media Metrix now operates as the comScore Media Metrix division
of comScore Networks; Evaliant now operates as a division of CMR/TNS.
Following these acquisitions and subsequent developments, including
the recent introduction of the next-generation comScore Media Metrix
2.0 audience measurement service, comScore and CMR have elected
to expand their alliance to include several important new elements.
As part of this expanded alliance, comScore Media Metrix will
co-market Evaliant services to marketers across a broad range of
industries. CMR will also co-market new comScore Media Metrix products,
including the comScore Media Metrix 2.0 and Audience insite Measures
(AiM) services. Further, CMR and comScore will collaborate to integrate
comScore Media Metrix audience measurement data with CMR's Evaliant
ad-tracking data to provide the convenience of uniform reporting
to clients who purchase both services.
"Our partnership with comScore provides a strong foundation
upon which both companies can build compelling new services and
capabilities," explained David Peeler, president and CEO of
CMR. "The expansion of this alliance is a natural step ahead
in our efforts to offer greater value and convenience to our clients."
"It's clear that our continued integration with CMR's outstanding
relationships and technology better serves advertising and media
clients," noted Magid Abraham, Ph.D., president and CEO of
comScore Networks. "And with the growing importance of online
ad measurement across other sectors, we're delighted to offer Evaliant
and other CMR products to the marketers that comScore serves, from
automotive to financial services and the many diverse industries
in between."
About Evaliant
Founded in 1998, Evaliant is a leading international provider of
online advertising data. Evaliant tracks more than 100,000 brands
and products on thousands of Web sites worldwide, spanning an extensive
range of categories, including financial, healthcare, IT, sporting
goods, books and travel. Evaliant's sophisticated proprietary "spidering"
technology combs Web sites and gathers in-depth advertising data
and graphics for thousands of brands and products. It is the only
company to capture and categorize new advertising and advertisers
on a daily basis.
About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing
communications information to advertising agencies, advertisers,
broadcasters and publishers. The company's tracking technologies
collect occurrence and expenditure data, as well as the creative
executions of over one million brands across 15 media. CMR is headquartered
in New York City and maintains sales locations in major markets
throughout the United States.
Within the TNS organization, CMR stands as a key member of TNS
Media Intelligence. This group, dedicated to worldwide media analysis,
provides advertising expenditure tracking, evaluation and consultative
services for broadcast, Internet and print media, in addition to
news monitoring capabilities. TNS Media Intelligence is the market
leader in the U.S. and France, with significant operations in Europe
and Asia. For further information, visit http://www.cmr.com.
Through its international network of 230 offices in more than
50 countries, Taylor Nelson Sofres provides market information
services in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in
the world. Further information on Taylor Nelson Sofres is available
from the corporate Web site:
http:/www.tnsofres.com.
About comScore Media Metrix
comScore Media Metrix, a division of comScore Networks, provides
industry-leading Internet audience measurement services that report
- with unmatched accuracy - details of online media usage, visitor
demographics and online buying power for the home, work and university
audiences across local U.S. markets and across the globe. comScore
Media Metrix continues the tradition of quality and innovation
established by its Media Metrix syndicated Internet ratings - long
recognized as the currency in online media measurement among financial
analysts, advertising agencies, publishers and marketers - while
drawing upon comScore's advanced technologies to address important
new industry requirements. All comScore Media Metrix syndicated
ratings are based on industry-sanctioned sampling methodologies.
About comScore Networks
comScore Networks provides unparalleled insight into the behavior
of online consumers. This capability is based on a representative
cross-section of more than 1.5 million global Internet users who
have given comScore explicit permission to confidentially capture
their Web-wide browsing, buying and other transaction behavior,
including offline purchasing. Through its patent-pending technology,
comScore measures what matters across the entire spectrum of surfing
and buying behavior. This deep knowledge of customers and competitors
helps clients design more powerful marketing strategies and tactics
that deliver superior ROI. comScore services are used by global
leaders such as Microsoft, Kraft, The New York Times Company, Best
Buy, Starwood Hotels and Resorts, Nestlé, Wells Fargo &
Company, GlaxoSmithKline, and Orbitz. For more information, please
visit http://www.comscore.com.
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