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Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com
News
 
July 18, 2002
 
comScore and CMR Extend Strategic Alliance Through Acquisitions of Media Metrix and Evaliant
 
RESTON, Va. and NEW YORK, July 18, 2002 - comScore Networks, Inc., North America's largest supplier of Web-wide behavioral data, and CMR, the leading provider of advertising and marketing communication information, today jointly announced the extension of the firms' strategic alliance through their respective acquisitions of Media Metrix and Evaliant.

On June 6, 2002, comScore acquired the North American Internet audience measurement assets of Media Metrix Inc., the leading provider of such services. On June 11, 2002, Taylor Nelson Sofres (TNS), parent company of CMR, acquired the business and assets of Evaliant Media Resources LLC, a leading provider of online advertising data. Media Metrix now operates as the comScore Media Metrix division of comScore Networks; Evaliant now operates as a division of CMR/TNS.

Following these acquisitions and subsequent developments, including the recent introduction of the next-generation comScore Media Metrix 2.0 audience measurement service, comScore and CMR have elected to expand their alliance to include several important new elements.

As part of this expanded alliance, comScore Media Metrix will co-market Evaliant services to marketers across a broad range of industries. CMR will also co-market new comScore Media Metrix products, including the comScore Media Metrix 2.0 and Audience insite Measures (AiM) services. Further, CMR and comScore will collaborate to integrate comScore Media Metrix audience measurement data with CMR's Evaliant ad-tracking data to provide the convenience of uniform reporting to clients who purchase both services.

"Our partnership with comScore provides a strong foundation upon which both companies can build compelling new services and capabilities," explained David Peeler, president and CEO of CMR. "The expansion of this alliance is a natural step ahead in our efforts to offer greater value and convenience to our clients."

"It's clear that our continued integration with CMR's outstanding relationships and technology better serves advertising and media clients," noted Magid Abraham, Ph.D., president and CEO of comScore Networks. "And with the growing importance of online ad measurement across other sectors, we're delighted to offer Evaliant and other CMR products to the marketers that comScore serves, from automotive to financial services and the many diverse industries in between."

About Evaliant
Founded in 1998, Evaliant is a leading international provider of online advertising data. Evaliant tracks more than 100,000 brands and products on thousands of Web sites worldwide, spanning an extensive range of categories, including financial, healthcare, IT, sporting goods, books and travel. Evaliant's sophisticated proprietary "spidering" technology combs Web sites and gathers in-depth advertising data and graphics for thousands of brands and products. It is the only company to capture and categorize new advertising and advertisers on a daily basis.

About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.

Through its international network of 230 offices in more than 50 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http:/www.tnsofres.com.

About comScore Media Metrix
comScore Media Metrix, a division of comScore Networks, provides industry-leading Internet audience measurement services that report - with unmatched accuracy - details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix continues the tradition of quality and innovation established by its Media Metrix syndicated Internet ratings - long recognized as the currency in online media measurement among financial analysts, advertising agencies, publishers and marketers - while drawing upon comScore's advanced technologies to address important new industry requirements. All comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore Networks
comScore Networks provides unparalleled insight into the behavior of online consumers. This capability is based on a representative cross-section of more than 1.5 million global Internet users who have given comScore explicit permission to confidentially capture their Web-wide browsing, buying and other transaction behavior, including offline purchasing. Through its patent-pending technology, comScore measures what matters across the entire spectrum of surfing and buying behavior. This deep knowledge of customers and competitors helps clients design more powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as Microsoft, Kraft, The New York Times Company, Best Buy, Starwood Hotels and Resorts, Nestlé, Wells Fargo & Company, GlaxoSmithKline, and Orbitz. For more information, please visit http://www.comscore.com.