Working with Taylor Nelson Sofres (TNS) member companies, Ms. Madeloff will also explore the integration of the two companies products and information offerings to provide clients with more complete marketing information solutions.

"Over the years, Lori has developed an in-depth understanding of our clients' needs within the competitive marketing information industry," said David Peeler, President and CEO of CMR. "She knows how clients utilize our applications and explore our intelligence offerings to solve their own business challenges."

Prior to her promotion, Ms. Madeloff, as Director of Product & Planning, had been spearheading and managing all product initiatives for CMR and CMRinteractive. She has served with CMR since 1993 in such capacities as Agency Account Manager and Manager of Client Services. Before joining CMR, Ms. Madeloff worked at Nielsen Media Research's Data Analysis department.

Competitive Media Reporting, a Taylor Nelson Sofres company, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.