CMR Announces Appointments Within Its Sales Organization

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Contact:
Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com

News

July 10, 2000

CMR Announces Appointments Within Its Sales Organization

Competitive Media Reporting (CMR) has announced the following appointments within its Sales organization effective immediately. Jane Smerglia has been named Senior Vice President, Sales, for the Media Group and Ric Spicer has been named Senior Vice President, Sales, for the Agency/Advertiser Group. David Peeler, President and CEO of CMR, made these announcements this morning. According to Mr. Peeler, "Competitive Media Reporting, under the ownership of Taylor Nelson Sofres, will aim to continue its leadership role in all marketplaces. At CMR, we know that our best ideas always come from our clients. Our new sales organization will continue to be attuned to all customers' needs and requirements and is on course to help clients further build and achieve their business objectives."

CMR's Media Group
In her new position, Ms. Smerglia holds overall responsibility for all sales efforts supporting the broadcast, business-to-business, consumer magazine, newspaper and radio markets.

In addition to Ms. Smerglia's appointment, the following individuals have been promoted to head up regional sales efforts, reporting directly to Ms. Smerglia:

Carl Dickens, Vice President, Sales, Western Region, Broadcast Group. In his new role, Mr. Dickens will hold responsibility for all sales and service efforts for the Midwest and Western regions. All sales managers and client service representatives based in Chicago, Dallas, Los Angeles and San Francisco within CMR's Broadcast Group will report to Mr. Dickens.

Alan Kraut, Vice President, Sales, Eastern Region, Broadcast Group. In his new role, Mr. Kraut will hold responsibility for all sales and service efforts for the Eastern and Southeastern regions within CMR's Broadcast Group. All sales managers and client service representatives based in New York and the East will report to Mr. Kraut.

In addition to the above new appointments, all sellers of media at CMR will now report to Ms. Smerglia, including:

		Kathi Franolich, Vice President, Sales, Business-to-Business Group

		Sheila Lahey, Vice President, Sales, Radio Group

		Geoffrey Miller, Vice President, Sales Newspaper Group

		Melanie White, Vice President, Sales Consumer Magazine Group

Agency/Advertiser Group
In his new position, Mr. Spicer will oversee all sales efforts aimed toward agencies and advertisers--the "buyers" of media. The following individuals have been promoted and will report directly to Mr. Spicer:

		Felice Arden, Vice President, Sales, Western Region, Agency Group

		Jeff Swanberg, Vice President, Sales, Midwest Region, Agency Group

In their new roles, both Ms. Arden and Mr. Swanberg will spearhead all sales and service efforts within their respective regions.

Libby Fitzgerald, Vice President, Sales, Advertiser Group. In her new role, Ms. Fitzgerald will lead all sales, service and new business development efforts directed toward all advertisers and advertising segments. In addition, Ms. Fitzgerald will continue to support agency clients' specific advertiser customers.

Steven Walsh, Account Supervisor, Sales, Eastern Region, Agency Group. Mr. Walsh moves to CMR's Agency Group effective later this summer after several years successfully spearheading sales in the Southeast region for CMR's Broadcast Group.

About CMR
Competitive Media Reporting, a Taylor Nelson Sofres company, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

About TNS Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.