"With his 20 years sales and marketing experience, Bob brings a solid understanding of the Internet and e-commerce environments to CMR," said David Peeler, President and CEO of CMR. "Additionally, he will work closely with all business units at CMR to build and further expand our growing Internet business."

"Just as CMR is the recognized industry leader in providing advertising expenditure information in traditional media, it is my intention to elevate CMRi to the same level of recognition," said Mr. Scott. "The Internet as a communications channel and an advertising medium - and the companies trying to gain a piece of the marketplace - is ever changing. We intend to bring stability and accuracy to this moving target."

Prior to his tenure with ARI Network Services, Mr. Scott held various senior sales and marketing positions with the marketing information industry, including American Business Information and Dun & Bradstreet.

CMRinteractive is the dedicated Internet arm of CMR. Through its web-based platform, cmrinteractive.com, the division delivers competitive web advertising expenditures that facilitate the planning, buying, prospecting and selling of Internet advertising.

Competitive Media Reporting, a Taylor Nelson Sofres company, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.