TNS Media Intelligence/CMR Forecasts 4.3 Percent Rise in U.S. Advertising Spending for2003

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Contact:
Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com

News

June 24, 2003

TNS Media Intelligence/CMR Forecasts 4.3 Percent Rise in U.S. Advertising Spending for2003
Midyear forecast released at AdWatch: Outlook 2003 Conference

NEW YORK, June 24, 2003 - Advertising spending is expected to rise 4.3 percent to $124.7 billion1, according to the mid-year forecast released this morning at AdWatch: Outlook 2003™ by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications information.

AdWatch: Outlook 2003™, presented by TNS Media Intelligence/CMR and Advertising Age is the premier industry event that offers an unparalleled perspective on the future of advertising, marketing and media. This one-day conference began earlier today in New York City.

"The first quarter for this year came in very strong at 4.9% with spending totaling $28.4 billion - this robust spending is likely a precursor for the rest of the year," said Steven Fredericks, president and CEO of TNS Media Intelligence/CMR. "Even without the peaks found in years where Olympic spending and presidential election activity buoy overall spending, 2003 is expected to continue the sustained growth we've tracked since the third quarter of 2002."

The first half of 2003 is forecasted to show a growth rate of 4.7%, with a growth rate of 4.0% expected for the second half of the year. Key trends that impact this healthy advertising outlook include; the strong upfront season, the continued rise of Hispanic media spending, the active political environment and the steady growth in new brand spending.

2003 Quarterly Growth Trends

Time Period	Change Versus 2002
First Half 2003	4.7% (e)
1^st Quarter 2003	4.90%
2^nd Quarter 2003	4.4% (e)
Second Half 2003	4.0% (e)
3^rd Quarter 2003	2.5% (e)
4^th Quarter 2003	5.2% (e)
Full Year 2003	4.3% (e)

Source: TNS Media Intelligence/CMR
(e) = Estimate

All TNS Media Intelligence/CMR measured media are expected to show growth for 2003. The forecasted increase of 16.9 percent in ad spending for Spanish Language Network TV is consistent with the overall upward trend for this dynamic consumer base. "Spending in Spanish Language media has outpaced the overall marketplace for the past four years," notes Steven Fredericks. "Advertisers have taken a strong interest in the growing Hispanic demographic and are aggressively targeting this marketplace."

Growth Estimates for 2003 by Individual Media

Media	Percent Estimate
Spanish Language TV ²	16.90%
Syndication	9.60%
Internet	7.40%
Cable Network TV ⁵	7.20%
Consumer/Sunday Magazines	5.40%
Radio (Network, Spot and Local) ⁴	4.90%
Business-to-Business Magazines ³	3.60%
Outdoor	3.30%
Network TV	2.80%
Newspaper (National and Local)	2.10%
Spot TV	1.80%

Source: TNS Media Intelligence/CMR
1. Figures are based on the TNS Media Intelligence/CMR Stradegy2 multimedia ad expenditure database across all TNSMI/CMR measured media, including: Network TV, Spot TV, Cable TV, Syndication, Spanish Language Network TV, Magazines (Consumer, Sunday and 32 Local publications), Newspapers (National and Local), Radio (Network, Spot and, Local Radio, Internet and Outdoor. Figures do not contain public service announcement (PSA) data.
2. Spanish Language Network TV includes expenditures from Univision, Telemundo and Telefutura.
3. B2B figures based on Business Information Network (BIN) data as reported by TNSMI/CMR to the American Business Media (ABM).
4. Radio includes expenditures for 32 markets in the U.S provided by Miller Kaplan.
5. Cable TV figures based on 37 networks.

About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing communications information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of more than 1.7 million brands spanning 16 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit www.tnsmi-cmr.com.

About TNS
TNS is one of the world's leading market information groups, providing market measurement, analysis, insight and advice in more than 110 countries. Working with national and multi-national organizations, TNS helps its clients develop effective business strategies and enhance relationships with their customers. Further information on TNS can be found on www.tns-global.com.