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Contact Details:
Anne Workman
Peppercom
(212) 931-6134
aworkman@peppercom.com

News

June 13, 2006

TNS Media Intelligence Forecasts 4.9 Percent Increase in U.S. Advertising Spending for 2006

New York, NY, June 13, 2006 – Total U.S. advertising spending is expected to increase 4.9 percent in 2006 to $150.3 billion, according to the full-year forecast released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This is a downward revision from the company’s prior forecast of 5.4 percent growth issued in January.

The first half of 2006 is projected to register a 4.5 percent gain while the second half of the year is expected to advance by 5.3 percent, led by robust levels of political advertising.

“Although our revised forecast is downward, total advertising spending is still on track to achieve respectable, moderate gains during 2006. Performance will be sharply delineated along sector lines with Internet, Spanish Language Media and most forms of television registering above average growth rates while radio and print media lag behind,” said Steven J. Fredericks, President and Chief Executive Officer, TNS Media Intelligence.

2006 TOTAL AD EXPENDITURES¹
QUARTERLY GROWTH ESTIMATES

TIME PERIOD	% CHANGE vs. 2005
FIRST HALF 2006	4.5% (e)
First Quarter 2006	5.2% (a)
Second Quarter 2006	3.8% (e)
SECOND HALF 2006	5.3% (e)
Third Quarter 2006	4.6% (e)
Fourth Quarter 2006	5.8% (e)
FULL YEAR 2006	4.9% (e)

Source: TNS Media Intelligence
(e) = Estimate (a) = actual
1 Defined as all TNS MI measured media, including: Network TV; Spot TV; Cable TV; Syndication TV; Hispanic Network TV; Consumer Magazines; Sunday Magazines; Local Magazines; Hispanic Magazines; Business-to-Business Magazines; Local Newspapers; National Newspapers; Hispanic Newspapers; Network Radio; National Spot Radio; Local Radio; Internet; Outdoor; and FSI’s.

2006 GROWTH ESTIMATES BY MEDIA

	% CHANGE vs. 2005
Internet¹	13.00%
Spanish Language Media²	12.90%
Spot TV	8.90%
Outdoor	7.70%
Network TV	6.00%
Cable TV	6.00%
Consumer & Sunday Magazines	3.60%
Syndication TV	2.60%
Radio³	2.10%
Newspapers⁴	0.20%
Business-To-Business Magazines	-0.30%

Source: TNS Media Intelligence
1. Internet estimates include display advertising only
2. Spanish Language Media includes Hispanic Network and Cable TV; Hispanic Spot TV; Hispanic Magazines; and Hispanic Newspapers
3. Radio includes Network Radio; National Spot Radio; and Local Radio
4. Newspapers includes Local Newspapers and National Newspapers

About TNS Media Intelligence
TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.2 million brands across 20 media. Established in 23 countries with more than 16,000 customers, TNS MI is part of the TNS Group, ranked #2 worldwide in marketing information and the world’s largest custom research company. The U.S. headquarters are in New York City with sales locations in major markets throughout the United States.
www.tns-mi.com

About TNS
TNS is a market information group. We are the world’s largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.

TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organizations.

We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.

We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.
www.tns-global.com