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| June 12, 2007 |
| New York, NY, June 12, 2007 –
Total U.S. advertising spending is expected to increase 1.7 percent
in 2007 to $152.3 billion, according to the full-year forecast released
today by TNS Media Intelligence, the leading provider of strategic
advertising and marketing information. This is a downward revision
from the company’s prior forecast of 2.6 percent growth issued
in January.
The first half of 2007 is projected to advance by just 1.2 percent while the second half of the year is expected to post a gain of 2.3 percent. “The advertising market has moved onto a slower track than we thought possible just six months ago,” said Steven J. Fredericks, president and Chief Executive Officer, TNS Media Intelligence. “We expect the overall pace of activity will pick up slightly in the second half of the year. However, it still appears that total measured expenditures will post their smallest annual gain since the 2001 advertising recession as marketers continue to incrementally scale back their allocations to off-line media in favor of less expensive digital alternatives,” added Fredericks.
2007 TOTAL AD EXPENDITURES1 |
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| Source: TNS Media Intelligence 1 Defined as all TNS MI measured media, including: Network TV; Spot TV; Cable TV; Syndication TV; Hispanic Network TV; Consumer Magazines; Sunday Magazines; Local Magazines; Hispanic Magazines; Business-to-Business Magazines; Local Newspapers; National Newspapers; Hispanic Newspapers; Network Radio; National Spot Radio; Local Radio; Internet; Outdoor; and FSI’s. TNS Media Intelligence 2007 Forecast – 2 Internet display advertising is projected to lead the market with 16.0 percent growth in 2007. Outdoor spending is expected to rise by 4.6 percent versus 2006 with Consumer and Sunday Magazines right behind at 4.5 percent. The TV market is expected to turn in mixed results. Cable Network TV is forecasted to advance by 5.9 percent. Network TV expenditures are expected to increase by just 1.3 percent and Spot TV spending is expected to decline by 5.5 percent. The outlook for newspaper ad spending, which accounts for over 17 percent of total ad volume, is a drop of 2.9 percent. Small declines are also projected for Radio (-0.3 percent) and Business-to-Business Magazines (-1.5 percent).
2007 ADVERTISING EXPENDITURE |
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| Source: TNS Media Intelligence 1. Internet display advertising only 2. Spanish Language Media consists of Hispanic Network TV; Hispanic Spot TV; Hispanic Magazines; and Hispanic Newspapers 3. Radio consists of Local Radio; National Spot Radio; and Network Radio 4. Newspapers consists of Local Newspapers and National Newspapers 5. Spot TV estimates do not include Hispanic Spot TV
About TNS TNS is a global market insight and information group. Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions. As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries. We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services. TNS is the sixth sense of business. |
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