In partnering with the CMR management team, TNS gains the recognized leader in advertising expenditure intelligence serving ad agencies, advertisers, broadcasters and publishers. TNS, in turn, offers CMR a global perspective for further building its core business, implementing new marketplace initiatives and exploring strategic partnerships.

"We are pleased that CMR is now part of TNS, a company that shares our mission to become the premier provider of total marketing information solutions," said David Peeler, President and CEO of CMR. "Our customers want more than information about advertising, they want information solutions that help them effectively manage the communication process, domestically and internationally. That is the promise that TNS brings to CMR and our strong client base, who will benefit from the unique synergies offered by this new partnership."

The Complete, Global Picture
CMR will continue to serve its media-agency-advertiser clients with the highest quality products and services, and now will expand its business through a clear focus on providing comprehensive marketing information services and solutions to its entire customer base.

CMR's goals include building upon its traditional and Internet advertising expenditure monitoring, specifically via web-based applications. Additionally, CMR is initiating plans for the expansion of market coverage, from the top 75 to the top 125, as well as investigating methodologies for capturing and reporting on local cable data. The company is also planning to expand its tracking capabilities to encompass other disciplines, such as direct mail, promotions and public relations, in order to provide a broader range of marketing information solutions.

About Competitive Media Reporting
Competitive Media Reporting is the leading provider of strategic advertising intelligence, serving advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR and its Internet division, CMRinteractive, are headquartered in New York City. The Company maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

About Taylor Nelson Sofres
Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information on Taylor Nelson Sofres, visit http://www.tnsofres.com.