Founded in 1998, Evaliant is a leading international provider of online advertising data. Evaliant tracks more than 100,000 brands and products on thousands of Web sites worldwide, spanning an extensive range of categories including, financial, healthcare, IT, sporting goods, books and travel. Evaliant’s sophisticated proprietary “spidering” technology combs Web sites and gathers in-depth advertising data and graphics for thousands of brands and products. It is the only company to capture and categorize new advertising and advertisers on a daily basis. Current clients include America Online, Yahoo!, CNN, The Wall Street Journal, Financial Times, BBDO, Havas and DoubleClick.

“This acquisition further enhances our position as the leader in advertising and marketing communications information by adding the dynamic online marketplace to the many media we already cover,” said David Peeler, president and CEO of CMR. “Evaliant’s comprehensive online penetration and global reach strengthens our mission to bring online intelligence to our client base around the world.”

About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.

Through its international network of 230 offices in more than 50 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com.