“The media marketplace requires a better way to measure and evaluate this new medium which has now become an essential component of brand marketing campaigns,” says Steven J. Fredericks, President and CEO, TNS Media Intelligence. “This web-based tool gives companies a comprehensive perspective on TV brand exposure. It allows advertisers and media companies to evaluate the value of branded entertainment placements alone, in conjunction with other paid advertising in the same program, or across multiple networks.”

TNSMI’s Branded Entertainment Service monitors a range of formats including reality, sitcom, drama and information programming in prime time network and cable, as well as other dayparts. The service’s methodology provides a broad range of descriptive details on the type and prominence of each brand appearance recorded, including visual and verbal dimensions, character interaction, time duration, brand visibility and exclusivity, and level of plot integration. Audio and video clips are also available.

“This is a new and unique product in the TV advertising marketplace. TNSMI built this comprehensive new service from the ground up, in response to client needs for a more detailed and quantifiable measurement system in the burgeoning Branded Entertainment arena,” comments Jon Swallen, Senior Vice President of Research, TNS Media Intelligence. “Having specific, in-depth information in one place will only become more valuable as branded entertainment becomes an increasingly important and integral part of companies’ marketing campaigns.”

Unlike previous systems, TNS MI’s Branded Entertainment service can be customized to deliver information at any given time. It is also is continually refreshed with new program content, incorporating input from advertisers and agencies, in order to effectively evaluate programming appeal.

“TNS MI has built a technologically superior, customizable and accurate system that will deliver added value to our partners and clients,” continued Swallen. “We are looking forward to surpassing market expectations with the next-generation capabilities of our Branded Entertainment solution.”

About TNS Media Intelligence
TNS Media Intelligence in the U.S. is the leading provider of strategic advertising and marketing information – across media, brand, industry and market. The company’s tracking technologies collect occurrence and expenditure data on more than 2.1 million brands spanning 20 media. The U.S. headquarters are located in New York City with sales locations in major markets across the country.

For further information, including this and prior press releases please visit: http://www.tns-mi.com.

About TNS
TNS is a market information group. We are the world’s largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.
TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organizations.
We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.
We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.
www.tns-global.com