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Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com
News
 
May 27, 2003
 
TNS Media Intelligence/CMR Announces Key Staff Additions and Appoints New Sales, Marketing and Technology Positions
 
NEW YORK, May 27, 2003 - TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications information, has announced two new hires and three internal executive appointments in its technology, sales and marketing departments as part of its ongoing commitment to provide the strongest client service and media intelligence to the marketplace.

Mr. Pete Andrel, formerly SVP operations and technology, has been named chief technology officer for TNS Media Intelligence/CMR. Mr. Andrel joined the company in 1982 and is known industry-wide for pioneering the current media monitoring technology employed for the various TNSMI/CMR products and services. In his new role, Mr. Andrel will oversee the technology departments within the company as well as continue to supervise TNSMI/CMR data collection, production and product delivery operations.

Ms. Lisa May-Turner assumes additional responsibilities of marketing for TNS Media Intelligence/CMR. Ms. May-Turner joined TNSMI/CMR last July as senior vice president, client relationship management (CRM), when TNSMI/CMR launched its new CRM strategy. She will continue to oversee CRM. Ms. May-Turner's background encompasses more than twenty years of management experience in marketing and sales. Her experience includes positions at the Wall Street Journal, Saveur magazine and American Airlines publishing.

Mr. Henry Laura, joins TNS Media Intelligence/CMR as vice president, agency and advertiser group, leading that division's national sales team. Mr. Laura has an extensive career in sales and media research, at one time managing his own successful firm, Laura Media Services. Mr. Laura's experiences include positions with leading media companies including Arbitron, Inc. and Donovan Data Systems.

Ms. Libby MacDonald moves from vice president, advertiser group to vice president, national key accounts and new business development. Since joining the company in 1998, Ms. MacDonald has been integral to the growth of key business relationships with advertisers in all sectors of the industry. Her new position provides TNSMI/CMR more opportunities to leverage the global capabilities of TNS, its parent company, in developing strategies to help clients achieve their business goals.

Mr. Stan Weinstein also joins the company as director, agency and advertiser sales - eastern division, managing TNSMI/CMR sales responsibilities in the New York and Massachusetts markets. Mr. Weinstein brings to TNSMI/CMR more than 10 years senior-level experience in sales and media working for companies such as FPBA Group, IBC Unilever U.S. and Grey Advertising.

"By hiring Henry and Stan, and appointing Pete, Libby and Lisa to high-level positions within the sales, marketing and technology divisions of TNS Media Intelligence/CMR we are enhancing our operations internally and raising our value to our clients," says Steven Fredericks, president and chief executive officer, TNS Media Intelligence/CMR.

"Clients have always recognized TNSMI/CMR as the market leader in media intelligence. Now, they have the added benefit of working with a team of senior level experts who can help them find even more innovative ways to put our information to work for their business success."

About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing communications information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of more than 1.7 million brands spanning 15 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit www.tnsmi-cmr.com.

About TNS
TNS is one of the world's leading market information groups, providing market measurement, analysis, insight and advice in more than 110 countries. Working with national and multi-national organizations, TNS helps its clients develop effective business strategies and enhance relationships with their customers. Further information on TNS can be found on www.tns-global.com.