TNS Media Intelligence
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  Contact Details:
Alicia Wells
Peppercom
Phone (212) 931-6149
awells@peppercom.com
News
 
May 17, 2007
 
TNS Media Intelligence Names Dwight Green Vice President, Strategy and Business Development
 
NEW YORK, May 17, 2007 – TNS Media Intelligence, the leading provider of strategic advertising and marketing information, today announced that Dwight Green has been named Vice President, Strategy and Business Development, headquartered in New York City.

Green is a seasoned executive in leading business lines, strategic planning, business development, mergers and acquisitions/venture investments and financial modeling. He comes to TNS Media Intelligence from 24/7 Real Media, Inc. where he was Data Products Group Head. Prior to 24/7 Real Media, Green was Partner/Strategy Consultant at Venture Development Center, Inc. He also served as Senior Director of Corporate Business Development at Sumitomo Corporation of America and Vice President of Business Development & Analysis at VNU, Inc.

“Dwight’s extensive M & A, business development, and financial analysis experience with major companies at the forefront of technology and media is a significant addition to TNS Media Intelligence,” said Steven Fredericks, President and CEO, TNS Media Intelligence. “Dwight’s strategic leadership will be a great asset identifying new ventures and opportunities for us as we continue to develop value-added competitive intelligence products and services to meet the business needs of marketers, agencies and media companies,” added Fredericks.

Green received his MBA, Finance and Entrepreneurial Management from The Wharton School of Business of the University of Pennsylvania. He is also a graduate of Princeton University where he received a Bachelor of Science degree in Electrical Engineering and Computer Science.

About TNS Media Intelligence
Established in 23 countries with more than 16,000 customers, TNS Media Intelligence is part of the TNS Group, ranked #2 worldwide in marketing information. TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, Internet, cinema and outdoor. The company offers a full range of insights and analyses, including the tracking of advertising expenditures and advertising creative, as well as news and social media monitoring and sports sponsorship evaluation.

In the U.S., TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.4 million brands across 20 media in North America. The U.S. headquarters are in New York City with sales locations in major markets throughout the United States.
www.tns-mi.com

About TNS

TNS is a global market insight and information group.

Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.

As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.

We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.

TNS is the sixth sense of business.
www.tns-global.com