| NEW YORK,
May 17, 2007 – TNS Media Intelligence, the leading
provider of strategic advertising and marketing information, today
announced that Dwight Green has been named Vice President, Strategy
and Business Development, headquartered in New York City.
Green is a seasoned executive in leading business lines, strategic
planning, business development, mergers and acquisitions/venture
investments and financial modeling. He comes to TNS Media Intelligence
from 24/7 Real Media, Inc. where he was Data Products Group Head.
Prior to 24/7 Real Media, Green was Partner/Strategy Consultant
at Venture Development Center, Inc. He also served as Senior Director
of Corporate Business Development at Sumitomo Corporation of America
and Vice President of Business Development & Analysis at VNU,
Inc.
“Dwight’s extensive M & A, business development,
and financial analysis experience with major companies at the forefront
of technology and media is a significant addition to TNS Media Intelligence,”
said Steven Fredericks, President and CEO, TNS Media Intelligence.
“Dwight’s strategic leadership will be a great asset
identifying new ventures and opportunities for us as we continue
to develop value-added competitive intelligence products and services
to meet the business needs of marketers, agencies and media companies,”
added Fredericks.
Green received his MBA, Finance and Entrepreneurial Management
from The Wharton School of Business of the University of Pennsylvania.
He is also a graduate of Princeton University where he received
a Bachelor of Science degree in Electrical Engineering and Computer
Science.
About TNS Media Intelligence
Established in 23 countries with more than 16,000 customers, TNS
Media Intelligence is part of the TNS Group, ranked #2 worldwide
in marketing information. TNS Media Intelligence monitors 3 million
brands worldwide across a multitude of media, including TV, radio,
print, Internet, cinema and outdoor. The company offers a full range
of insights and analyses, including the tracking of advertising
expenditures and advertising creative, as well as news and social
media monitoring and sports sponsorship evaluation.
In the U.S., TNS Media Intelligence is the leading provider of
strategic advertising intelligence to advertising agencies, advertisers,
and media properties. The company's tracking technologies collect
advertising expenditure and occurrence data, as well as select creative
executions, for more than 2.4 million brands across 20 media in
North America. The U.S. headquarters are in New York City with sales
locations in major markets throughout the United States.
www.tns-mi.com
About TNS
TNS is a global market insight and information group.
Our strategic goal is to be recognized as the global leader in
delivering value-added information and insights that help our clients
to make more effective decisions.
As industry thought leaders, our people deliver innovative thinking
and excellent service to global organizations and local clients
worldwide. We work in partnership with our clients, meeting their
needs for high-quality information, analysis and foresight across
our network of over 70 countries.
We are the world’s foremost provider of custom research and
analysis, combining in-depth industry sector understanding with
world-class expertise in the areas of new product development, segmentation
and positioning research, brand and advertising research and stakeholder
management. We are a major supplier of consumer panel, media intelligence
and internet, TV and radio audience measurement services.
TNS is the sixth sense of business.
www.tns-global.com
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