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  Contact:
Glenn Mandel
Golin/Harris International
(212) 373-6028
gmandel@golinharris.com
News
 
May 10, 2004
 
Thomas Rocco Joins TNS Media Intelligence/CMR
Will Lead Sales, Service and Marketing Groups
 
NEW YORK, May 10, 2004 -TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information, has announced the appointment of Thomas Rocco to executive vice president, sales and marketing.

Rocco will be responsible for all sales and marketing efforts for the TNS Media Intelligence/CMR brand. He will also lead the activities of TNSMI/CMR's client service group.

"We are very happy that Tom is joining TNSMI/CMR," says Steven Fredericks, president and CEO of TNS Media Intelligence/CMR. "The exceptional leadership and business expertise he brings to the organization, along with his reputation as a sales visionary, will help solidify our commitment to delivering the highest quality information solutions to our clients, and will ensure the continued advancement of the TNS Media Intelligence/CMR brand in the marketplace."

Rocco joins TNSMI/CMR with more than 20 years experience in the media industry and is well known for his abilities to build and lead sales, marketing and service teams that deliver clients the solutions they need for success.

Prior to joining TNSMI/CMR, Rocco served as president of the College Television Network (CTN), where he led the network to a position of prominence in the cable industry before selling it to MTV Networks. Rocco also held a number of executive titles throughout his career at Discovery Communications where he successfully ran the sales and business development divisions. Rocco's career experience also includes sales and marketing responsibilities at other leading media companies such as NBC-TV Network, WNYW (Fox Television), and ABC Radio Network.

About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing information - across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data on more than 1.9 million brands spanning 20 media. TNS Media Intelligence/CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, TNS Media Intelligence/CMR is a key member of the Media Intelligence sector - dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, including this and prior press releases, please visit http://www.tnsmi-cmr.com.

About TNS
TNS is one of the world's leading market information groups. We provide market measurement, analysis and insight through our global network of operating companies in 70 countries. Working with national and multi-national organizations, we help our clients to develop effective business strategies and enhance relationships with their customers. In July 2003, the group merged with NFO WorldGroup, Inc. Further information on TNS can be found on http://www.tns-global.com.

TNS is a trade mark of Taylor Nelson Sofres plc.