For more than two decades, CNW has produced broadcast footage in the form of video news releases, B-Rolls, interstitials and public service announcements for its 6,500 clients. Using satellite technology, CNW distributes footage to television stations across the country. The agreement with CMR will now provide definitive tracking of media coverage in six major markets in Canada.

“B-Rolls are a popular and effective method for Canadian organizations to provide the media with editorial raw footage they can incorporate into their newscasts,” said Tom Enright, president and chief executive officer of Canada NewsWire. “We are pleased to work with CMR to offer leading broadcast verification services that, for the first time ever in Canada, offer detailed tracking reports that enable organizations to track the use of their B-Rolls and better understand the needs of the broadcast media.”

CMR's Broadcast Verification Services (BVS) uses an exclusive VEIL (Video Encoded Invisible Light) technology for its television monitoring in Canada. VEIL allows CMR to reliably track every second of encoded television broadcasted material. Among other uses, this service provides detailed tracking reports within 24-hours of distribution. The immediacy of this information bypasses the traditionally manual affidavit process and allows for tactical adjustments if needed while raw video footage is still "in flight." CMR’s Canadian broadcast and cable network currently monitors 30 Canadian cable networks and up to 50 television stations in all six major markets in Canada.

“The Canada NewsWire agreement further enables CMR to meet the demands of the Canadian marketplace,” said Rich Radzik, vice president, BVS and IT Operations, CMR. “As Canada’s largest distributor of news and information to the media, CNW will further strengthen its proven success of broadcast services by offering Canadian organizations the BVS tool to measure their return on investment.”

About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.

Through its international network of 230 offices in more than 50 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com.

About Canada NewsWire
Canada NewsWire is the nation’s leader in the electronic delivery of time-critical news and information on behalf of thousands of Canadian and international organizations. Through traditional and new media channels, CNW’s multi-technology services combine the best of wire, broadcast fax, satellite, radio and television, e-mail and Internet to create successful integrated communications solutions. CNW’s extensive network reaches local, national, and global audiences in the media, financial and Internet communities, and other key stakeholders as required. A recent Survey of Canadian Media and the Internet, prepared by BenchMark Porter Novelli, cites www.newswire.ca as one of the most popular news sites used by Canadian journalists as a critical tool in the daily completion of their reporting assignments. In partnership with its international affiliates, CNW is part of the world’s largest communications network.