As an initial product of this alliance, CMR and MediaBrains have developed BizAdvisor - a Web-based application to deliver business-to-business advertising information, which will serve as a strategic and tactical tool for advertising sales as well as for comprehensive, competitive reporting needs. The two companies have also established a co-marketing relationship through which MediaBrains will market the new Web-based product to the business-to-business segment. CMR, in turn, will market MediaBrains Reader Service solution, designed to help publishers, advertisers and agencies effectively target qualified leads and assess reader response.

“CMR is committed to providing the most comprehensive view of the business-to-business segment and to offer clients highly effective solutions for revenue-generating opportunities,” said David Peeler, president and CEO of CMR. “It was clear to us that combining the strengths of CMR and MediaBrains services would provide even greater benefit to our clients overall.”

In regard to this alliance, Joe Buckheit, CEO of MediaBrains stated, “MediaBrains continues to be strategic in building valuable business relationships that enhance our customer-driven solutions. The CMR and MediaBrains alliance provides business-to-business publishers with innovative tools to create a distinct competitive advantage in today’s difficult advertising sales environment.”

About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.

Through its international network of 230 offices in more than 50 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com.

About MediaBrains
MediaBrains Inc. is the leader in providing performance solutions for the publishing industry with fully integrated offline and online software products and services. More than 200 business-to-business and consumer publications utilize MediaBrains Reader Service Solutions, Directories and Buyer’s Guides. MediaBrains solutions connect buyers and sellers, online, in print and in person, while delivering detailed sales leads and product information. For more information, visit http://www.mediabrains.com.