Adscope is a leading provider of competitive advertising expenditure information for the high-tech industry. The company will now operate as a division of CMR's business-to business operations.

This acquisition provides CMR with the capability to further expand its business-to-business portfolio of services and publisher client base in the U.S. and worldwide. CMR's goal is to develop a suite of integrated services combining the in-depth detail from Adscope with CMR's multi-media information.

"The acquisition of Adscope adds an important component to CMR's total business-to-business offerings," said David Peeler, president and CEO of CMR. "CMR now has the ability to offer a comprehensive view of the high-tech industry as part of our total marketing picture of competitive advertising activity."

For the past two decades, Adscope has worked with a number of key clients in the publishing, agency and advertising industries including Time, Inc., Red Herring, Ziff Davis Inc., Leo Burnett Technology Group, McCann Erickson, and Agilent Technologies.

"Together, CMR and Adscope will be able to provide a broad range of comprehensive services to our clients in a way that Adscope cannot alone. We are excited about the synergies we can offer our clients," said Sheila Craven, chief operating officer of the Adscope division.

About Adscope
Adscope, headquartered in Eugene, Oregon, is a premier ad tracking service geared toward the high-tech publications industry. Serving numerous magazine advertisers, publishers and ad agencies worldwide since 1981, Adscope tracks over 360,000 ads and nearly $7 billion in competitive advertising expenditures annually. For further information, visit www.adscope.com.

About CMR
TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its international network of more than 150 offices in over 50 countries, Taylor Nelson Sofres (TNS) provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.