Launched in 2006, AdScope is the first all-digital competitive creative monitoring service which monitors and delivers thousands of high quality television, radio, print and internet creatives with occurrence data, and automatically alerts customers when there is breaking competitive ad activity.

Other executive staff changes at TNS MI in the sales organization include the promotions of Wendy Newell and Todd Isaacson.

Wendy Newell has been promoted to Vice President, Western Region Sales and Service, based in Los Angeles. Wendy joined TNS MI in 2004 as Account Executive and became Sales Director, Western Region for AdScope in 2006. Prior to TNS MI, Wendy was Regional Sales Director, West Coast at VMS and Regional Sales Manager, West Coast at Burrelle’s.

Also based in the Los Angeles office, Todd Isaacson has been promoted to Vice President, National Interactive Business Development, in which he leads TNS MI’s national sales strategy for Interactive. Since joining TNS MI in 2002, Todd was Vice President, Western Region Sales. Prior to joining TNS MI, Isaacson spent nearly three years at Evaliant Services where he began as Director of Sales and rose to Senior Vice President, Business Development.

“The appointments of Matthew, Wendy and Todd align with TNS MI’s goals of providing our customers access to leading talent in the advertising and media industries who understand their business needs and challenges in today’s multi-faceted, competitive advertising marketplace,” said Bev Andal, chief operating officer, TNS MI.

About TNS Media Intelligence
Established in 23 countries with more than 16,000 customers, TNS Media Intelligence is part of the TNS Group, ranked #2 worldwide in marketing information. TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, Internet, cinema and outdoor. The company offers a full range of insights and analyses, including the tracking of advertising expenditures and advertising creative, as well as news and social media monitoring and sports sponsorship evaluation.
In the US, TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.4 million brands across 20 media in North America. The U.S. headquarters are in New York City with sales locations in major markets throughout the United States.
www.tns-mi.com

About TNS

TNS is a global market insight and information group.

Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.

As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.

We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.

TNS is the sixth sense of business.
www.tns-global.com