| NEW YORK, April 29, 2003 -
TNS Media Intelligence/CMR has signed a new agreement with Discovery
Communications, and renewal agreements with NBC Broadcasting, Fox
Broadcasting Company, Cox Broadcasting Group and the New York Times,
for a range of market information and media analysis services.
"We welcome Discovery Communications to our extensive client
base of media properties, advertising agencies and advertisers,"
said Steven Fredericks, president and CEO of TNS Media Intelligence/CMR.
"This latest group of renewals from the New York Times, Fox,
NBC and Cox are a clear indication of the value clients place on
our worldwide media analysis and tracking resources."
The Fox, NBC and Cox renewals are for five-year terms.
John Carrozza, vice president of national ad sales for Discovery
Communications said, "We see TNS Media Intelligence/CMR as
an important member of the Discovery family. The need for information
with which to manage our business has never been stronger, and we
are excited about the ability of TNS Media Intelligence/CMR to provide
just that."
"We use TNS Media Intelligence/CMR because we understand the
importance of consistent and accurate analysis of media. The TNS
Media Intelligence/CMR data allows our stations to understand their
markets and develop winning strategies," said Bill Spell, vice
president of sales for Cox Television.
About TNS Media Intelligence/CMR
TNS Media Intelligence/CMR is the leading provider of strategic
advertising and marketing communications information - across media,
brand, industry and market. The company's tracking technologies
collect occurrence and expenditure data, as well as the creative
executions of more than 1.7 million brands spanning 15 media. TNS
Media Intelligence/CMR is headquartered in New York City and maintains
sales locations in major markets throughout the United States.
Within the TNS organization, TNS Media Intelligence/CMR is a key
member of the Media Intelligence sector - dedicated to providing
worldwide tracking, analysis, evaluation and consultative services
for the media and marketing communities. TNS Media Intelligence
is the market leader in the U.S. and France, with significant operations
in Europe and Asia. For further information, visit www.tnsmi-cmr.com.
About TNS
TNS is one of the world's leading market information groups, providing
market measurement, analysis, insight and advice in more than 110
countries. Working with national and multi-national organizations,
TNS helps its clients develop effective business strategies and
enhance relationships with their customers. Further information
on TNS can be found on www.tns-global.com.
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