Under terms of the deal, PIB will continue to issue the guidelines under which magazines must report advertising data. PIB will also continue to release monthly reports to the industry and press about monthly consumer magazine advertising performance, and post updated information about advertising revenue and pages on the PIB section of Magazine Publishers of America’s website: http://www.magazine.org/Advertising_and_PIB/PIB_Revenue_and_Pages/. TNS MI will collect and monitor all data through the company’s Chesapeake, VA, facility. Currently more than 250 major consumer magazines are PIB members and report data to TNS MI according to PIB guidelines.

“We are proud to continue our relationship with PIB, as PIB is recognized as the gold standard in consumer magazine advertising data,” said Steven Fredericks, president and CEO of TNS Media Intelligence. “TNS MI strives to provide the most accurate and up-to-date measurement data across all forms of media, and this agreement ensures that we remain at the forefront of the consumer magazine industry.”

“PIB has enjoyed a long-standing partnership with TNS MI, which we are pleased to renew,” said Wayne Eadie, President, PIB President, and Senior Vice President, Research, Magazine Publishers of America. “We look forward to working with TNS MI in growing the service by applying new technologies to speed collection and reporting of data. This will allow us to even better serve the expanding needs of the advertising and magazine industries for highly reliable and timely information.”

About TNS Media Intelligence
TNS Media Intelligence in the U.S. is the leading provider of strategic advertising and marketing information – across media, brand, industry and market. The company’s tracking technologies collect occurrence and expenditure data on more than 2.1 million brands spanning 20 media. The U.S. headquarters are located in New York City with sales locations in major markets across the country. For further information, including this and prior press releases, please visit http://www.tns-mi.com.

About TNS
TNS is a market information group. We are the world’s largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.

TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organizations.

We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.

We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.

www.tns-global.com

About PIB
PIB is a membership organization that tracks the amount and type of advertising carried by consumer magazines. With a membership representing roughly 85 percent of consumer magazine advertising volume in the U.S., PIB is recognized as the primary source for consumer magazine advertising data.

PIB reports the pages and rate card dollars of advertising for more than 250 publications (including newspaper-delivered magazines) by title of publication, classification of advertising, and by company and brand or service advertised.