NEW YORK, NY, April 18, 2005 – TNS Media Intelligence (TNS MI) today announced that Jon Swallen has been promoted to the newly created position of Senior Vice President of Research. Mr. Swallen will continue to oversee the company’s methods and procedures for advertising expenditure monitoring and will continue to be responsible for TNS MI’s industry advertising forecasts.

“Jon is a crucial member of our team and it is with great pride that we announce his promotion,” said Steven Fredericks, President and CEO of TNS MI. “Jon is recognized throughout the industry for his insights and knowledge, and his promotion to Senior Vice President of Research is greatly deserved. His analysis helps our clients get more value out of the data they acquire from TNS MI.”

Mr. Swallen will be instrumental in developing new products and services for TNS MI to offer current and future clients. In addition, he will continue to provide advanced analysis and insights on advertising expenditure data. Mr. Swallen joined TNS MI in January 2004.

Mr. Swallen has more than 25 years experience in the media research industry. Prior to joining TNS MI, Mr. Swallen held the title of Director of Media Knowledge at Universal McCann. His career in the industry also included various media research positions at Ogilvy & Mather and Grey Advertising.

Mr. Swallen has served for 15 years on the American Association of Advertising Agencies’ Media Research committee, and has provided long-term service to the Media Ratings Council. He is the author of numerous papers published by the ARF, ESOMAR, and the Worldwide Readership Symposium.

Mr. Swallen holds a Bachelor of Arts degree in Psychology from Duke University.

About TNS Media Intelligence
TNS Media Intelligence in the U.S. is the leading provider of strategic advertising and marketing information – across media, brand, industry and market. The company’s tracking technologies collect occurrence and expenditure data on more than 2.1 million brands spanning 20 media. The U.S. headquarters are located in New York City with sales locations in major markets across the country.
For further information, including this and prior press releases, please visit http://www.tns-mi.com.

About TNS
TNS is a market information group. We are the world’s largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.

TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organizations.

We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.

We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.
www.tns-global.com