CMR's BVS has worked in conjunction with VEIL Interactive Technologies to customize VEIL's data transmission platform, which now affords higher tracking accuracy and compatibility with all current digital compression and digital distribution systems.

CMR is the sole broadcast verification licensee of the patented VEIL technology, an acronym for 'Video Encoded Invisible Light.' VEIL allows CMR to reliably track any TV broadcasted material including commercials, video news releases, promos, public service announcements and programs. Among other uses, this service allows advertisers to detect if their spots have run at the correct times and to track the effectiveness of direct marketing campaigns.

"The new VEIL II technology enables BVS to continue to report, with extreme accuracy, overnight broadcast verification to our clients in a very challenging digital environment, while giving us the ability to make quick modifications and upgrades if necessary," said Rich Radzik, vice president, BVS & Operations, CMR.

VEIL Interactive Technologies' president and CEO, Edward J. "Ted" Koplar, said, "In meeting CMR's objective of having technology compatible with the digital world, nothing else comes close." He added, "We are pleased that CMR has chosen VEIL II as their standard for broadcast verification services."

Recently patented, VEIL II is a more dynamic and intelligent encoding process that impacts 9,000 blocks of video in every frame, making it impossible to be erased from the video unless the video picture is damaged. The new, universal system is compatible with NTSC, PAL and SECAM and does not affect the quality of the broadcast.

VEIL II is currently available to all CMR clients. In conjunction with VEIL II deployment, BVS will be expanding its market coverage from 75 to 100 markets throughout 2001. This move parallels CMR's expansion of its MediaWatchTM television monitoring system to include the top 100 U.S. markets, announced last month. BVS will also be increasing the number of VEIL encoding facilities throughout the United States to meet all client demands for encoding.

About VEIL
VEIL was approved by the FCC in a ruling dated June 23, 1987. It has been successfully used in the United States since 1988 when it was used to create the first interactive program in conjunction with The Wheel of Fortune game show. VEIL Interactive Technologies is an affiliate of Koplar Communications International, Inc. Additional information is available at www.veilinteractive.com.

About BVS and CMR
BVS has been the leader in broadcast overnight verification since 1992. BVS currently monitors 100 TV markets, 100 radio markets, over 40 cable networks, and nine network feeds, including Hispanic TV and radio stations.

TNS Media Intelligence/CMR, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Through its international network of more than 150 offices in over 40 countries, Taylor Nelson Sofres (TNS) provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. For further information, visit http://www.tnsofres.com.

End Notes:
Look for CMR at the NAB conference in Las Vegas, April 22-24 in the TVB Exhibition Hall. VEIL Interactive Technologies is exhibiting in the Sands Convention Center, Booth M10274.