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| News |
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| April 12,
2000 |
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| Computers/Software
Add Only 2.2% to Traditional Media Spending — Internet Spending Jumps
by 44.35% |
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| Just at it tops may other lists, Microsoft
Corporation lead the Computers & Software Industry (hardware
and software only) as the leader in advertising expenditures. Even
in the face of its court battle, the company increased its advertising
outlay by 13.1% over the previous year - from $200.4 million in 1998
to $226.8 million in 1999 - according to Competitive Media Reporting
(CMR), the nation's leading provider of advertising intelligence.
While the top 4 parent companies all increased their individual advertising
expenditure by more than the 10.3% average increase, the rest of
the category either lagged behind that growth or lowered their spending
levels. On the Internet, the category ranked as the top spender coming
in at $663.1 million. While this represents an increase of only 44.35%,
that is because the medium is already heavily used. In fact, the
industry accounted for 34.72% of all Internet advertising. The industry
outspent the Retail sector in Internet spending by 138.2%. For
more information on industry parent and brand leaders, see the
attached chart.
Competitive Media Reporting is the leading provider of strategic
advertising intelligence, serving advertising agencies, advertisers,
broadcasters and publishers. The company's tracking technologies
collect occurrence and expenditure data, as well as the creative
executions of over 900,000 brands across 15 media. CMR is headquartered
in New York City and maintains sales locations in major markets
throughout the United States. For further information, visit http://www.cmr.com.
Computer Companies
|
| 1 |
Microsoft Corp |
226,789.30 |
200,466.80 |
13.1 |
| 2 |
Gateway Inc |
180,526.30 |
153,495.40 |
17.6 |
| 3 |
Intel Corp |
155,807.80 |
104,326.50 |
49.3 |
| 4 |
Dell Computer Corp |
155,194.60 |
93,260.30 |
66.4 |
| 5 |
Compaq Computer Corp |
144,197.50 |
141,615.20 |
1.8 |
| ($000) |
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| 1 |
Gateway Computer |
100,552.80 |
67,987.20 |
47.9 |
| 2 |
Intel Computer Components |
74,857.30 |
74,003.80 |
1.2 |
| 3 |
Dell Com Corp Comp Pdts D.R. |
58,311.20 |
55,428.50 |
5.2 |
| 4 |
Microsoft Var Software |
50,611.50 |
47,883.20 |
5.7 |
| 5 |
Compaq Computer Corp CP |
37,154.90 |
22,541.10 |
64.8 |
| ($000) |
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Editor's Note:
Additional expenditure reports and analyses are available by calling
Daniel Prince & Associates — (212) 213-9060. |
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