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| April 12, 2000 |
The Category's 4.7% Lags Behind the 10.3% Overall Increase
| Despite modest increases, and even a
decline in ad spending on behalf of one of its flagship brands, Anheuser-Busch
remained the king of beers - at least in terms of advertising expenditures
according to Competitive Media Reporting (CMR), the nation's leading
provider of advertising intelligence. Overall, the parent spent just
3.9% more in 1999 than in 1998 - but managed to outspend Philip Morris
(Miller Brewing Co.) by 92.8%. By combining A-B's spending for Budweiser
and Bud Light, the king's strength really comes through; the two
together put 80.4% more dollars behind building their name and driving
sales than Coors and Coors Light combined ($122.0 million, a 21.0%
increase over 1998). The category lagged behind advertisers as a
whole notching only a 4.7% increase as compared to the overall 10.3%
jump. For more information on industry parent and brand leaders, see the attached chart. Competitive Media Reporting is the leading provider of strategic advertising intelligence, serving advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com. Beer/Wine |
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| Editor's Note: Additional expenditure reports and analyses are available by calling Daniel Prince & Associates — (212) 213-9060. |
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| Copyright 2005-2007 TNS Media Intelligence Product and brand names are trademarks or registered trademarks of their respective owners. Television creatives are the copyrighted property of their respective owners. |
