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Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com
News
 
April 11, 2002
 
Jack Bedell and Suzie E. Ross Join CMR's Precision Marketing Services Division
Experienced Industry Executives Help Expand CMR's Capabilities
 
CMR, a leading provider of strategic advertising and marketing communications information, announces the appointments of Jack Bedell and Suzie E. Ross to Precision Marketing Services, its division that specializes in marketing and research advisory services and new product development. Both individuals will report directly to Tom Robinson, Managing Director of Precision.

Jack Bedell now serves as Senior Vice President of Business Development for CMR's Precision Marketing Services. In this capacity, Jack will be responsible for developing new custom and syndicated research products that will be marketed to CMR's existing clients as well as emerging customer segments.

For the past seven years, Bedell was the CEO of Erdos & Morgan, a leading market research company. Prior to Erdos & Morgan, he was Vice President of Custom Research at the Simmons Market Research Bureau. Previously, at the McGraw-Hill Corporation, he served as Senior Vice President of Marketing at Business Week, and Senior Vice President of Operations at the Aviation Week Group. In addition, Mr. Bedell spent 16 years at Newsweek.

In her new role as Vice President of Operations for CMR's Precision Marketing Services, Ms. Ross will be responsible for aiding in the development of new products and launching visible customer service initiatives. She previously served as Research Director of Gruner & Jahr's Fast Company magazine. In addition, she has held the posts of Advertising and Research Manager for Juno Online Services, Research Manager of the Magazine Publishers of America, and Research Analyst at The Wall Street Journal, where she specialized in the financial, energy and corporate advertising categories. Ms. Ross began her career in advertising at N.W. Ayer.

"Suzie and Jack provide a combination of industry expertise and insight that uniquely complement CMR's vision to expand its core capabilities and develop new market-driven products and services," said Tom Robinson, Managing Director of Precision. "Together, we will work to market the full range of products and services that Precision offers its customers and to enhance CMR's long-standing reputation within the industry as a leading provider of effective marketing communication tools."

About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States.

Within the TNS organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com.

Through its international network of 230 offices in more than 50 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: http://www.tnsofres.com.