| CMR,
a leading provider of strategic advertising and marketing communications
information, announces the appointments of Jack Bedell and Suzie
E. Ross to Precision Marketing Services, its division that specializes
in marketing and research advisory services and new product development.
Both individuals will report directly to Tom Robinson, Managing Director
of Precision.
Jack Bedell now serves as Senior Vice President of Business Development
for CMR's Precision Marketing Services. In this capacity, Jack
will be responsible for developing new custom and syndicated research
products that will be marketed to CMR's existing clients as well
as emerging customer segments.
For the past seven years, Bedell was the CEO of Erdos & Morgan,
a leading market research company. Prior to Erdos & Morgan,
he was Vice President of Custom Research at the Simmons Market
Research Bureau. Previously, at the McGraw-Hill Corporation, he
served as Senior Vice President of Marketing at Business Week,
and Senior Vice President of Operations at the Aviation Week Group.
In addition, Mr. Bedell spent 16 years at Newsweek.
In her new role as Vice President of Operations for CMR's Precision
Marketing Services, Ms. Ross will be responsible for aiding in
the development of new products and launching visible customer
service initiatives. She previously served as Research Director
of Gruner & Jahr's Fast Company magazine. In addition, she
has held the posts of Advertising and Research Manager for Juno
Online Services, Research Manager of the Magazine Publishers of
America, and Research Analyst at The Wall Street Journal, where
she specialized in the financial, energy and corporate advertising
categories. Ms. Ross began her career in advertising at N.W. Ayer.
"Suzie and Jack provide a combination of industry expertise
and insight that uniquely complement CMR's vision to expand its
core capabilities and develop new market-driven products and services,"
said Tom Robinson, Managing Director of Precision. "Together,
we will work to market the full range of products and services
that Precision offers its customers and to enhance CMR's long-standing
reputation within the industry as a leading provider of effective
marketing communication tools."
About CMR
TNS Media Intelligence/CMR, offers strategic advertising and marketing
communications information to advertising agencies, advertisers,
broadcasters and publishers. The company's tracking technologies
collect occurrence and expenditure data, as well as the creative
executions of over one million brands across 15 media. CMR is headquartered
in New York City and maintains sales locations in major markets
throughout the United States.
Within the TNS organization, CMR stands as a key member of TNS
Media Intelligence. This group, dedicated to worldwide media analysis,
provides advertising expenditure tracking, evaluation and consultative
services for broadcast, Internet and print media, in addition to
news monitoring capabilities. TNS Media Intelligence is the market
leader in the U.S. and France, with significant operations in Europe
and Asia. For further information, visit http://www.cmr.com.
Through its international network of 230 offices in more than
50 countries, Taylor Nelson Sofres provides market information
services in over 80 countries to national and multi-national organizations.
It is ranked as the fourth largest market information group in
the world. Further information on Taylor Nelson Sofres is available
from the corporate Web site:
http://www.tnsofres.com. |