While Coke and Pepsi continue to slug it out on the supermarket shelves in the battle for customers, Coca-Cola, as both a parent company and brand, leads the pack in advertising expenditures. The Coca-Cola Company outspent Pepsico by 31.7% and Coca-Cola Classic bested Pepsi Cola by 57.4%. Despite a strong increase, 35.4%, from Cadbury Schweppes PLC, the company ranked a distant third, 31.5% behind Pepsi Co. Demonstrating the strength of the Coke brand, Coca-Cola Enterprises, manufacturers and sellers of Coca-Cola licensed products, ranked fourth, albeit well behind the top three, among industry parent companies.

For more information on industry parent and brand leaders, see the attached chart.

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Carbonated Soft Drinks

Additional expenditure reports and analyses are available by calling Daniel Prince & Associates — (212) 213-9060.