Motion Picture Advertising Shows Incremental Increase

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Contact:
Matt Biscuiti
Golin/Harris International
(212) 373-6044
mbiscuiti@golinharris.com

News

April 11, 2000

Motion Picture Advertising Shows Incremental Increase
The Category's 1.5% Increase Trails the 10.3% Overall Jump

Walt Disney Company, spending $404.2 million in advertising for films put out by Walt Disney Pictures, Miramax, Dimension Films, Touchstone Pictures and Buena Vista, led all parent companies in the motion picture industry ranked by 1999 advertising expenditures. This is according to Competitive Media Reporting (CMR) the nation's leading provider of advertising intelligence. Walt Disney, through the Walt Disney Pictures studio, also earned the mark of having the picture with the highest ad budget — $29.0 million spent on behalf of Tarzan. Universal Studios, a subsidiary of Seagram, ranked as the studio spending the largest amount to advertise its 1999 films - $268.9 million across such pictures as American Pie, The Bone Collector, Bowfinger, For Love of the Game, Man on the Moon and Notting Hill.

On the strength of The Matrix ($23.9 million from the Warner Bros Studio), The Green Mile ($20.8 million - Time Warner Studios) and Analyze This ($20.4 million - Warner Bros), Time Warner ranked as the second leading parent company spending a total of $378.1 million to promote its studio's movies.

For more information on industry parent and brand leaders, see the attached chart.

Competitive Media Reporting is the leading provider of strategic advertising intelligence, serving advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City and maintains sales locations in major markets throughout the United States. For further information, visit http://www.cmr.com.

Motion Pictures

Rank	Movie Company	1999	1998	% Change
1	Walt Disney Company	404,165.40	470,539.40	-14.1
2	Time Warner Inc.	378,056.90	412,827.40	-8.4
3	Seagram Co Ltd	268,862.20	198,556.70	35.4
4	National Amusements Inc.	248,158.10	198,958.70	24.7
5	Sony Corp	239,782.50	215,944.70	11
($000)

Rank	Movie Subsidiaries	1999	1998	% Change
1	Universal City Studios	268,862.20	198,556.70	35.4
2	Buena Vista Distribution Co	265,522.70	324,821.10	-18.3
3	Paramount Pictures Corp.	248,158.10	198,957.80	24.7
4	Warner Bros Inc.	236,020.70	268,227.00	-12
5	Sony Pictures Entertainment	195,859.10	106,113.90	84.6
($000)

Editor's Note:
Additional expenditure reports and analyses are available by calling Daniel Prince & Associates — (212) 213-9060.